After our We Miss Sony series ran, I got a call from Sony’s head of corporate communications. “You made my weekend very busy,” he said.
To understand Sony, understand its founders, Masaru Ibuka and Akio Morita. Even though both are now gone, their executive dynasty and its haphazard, emotional governance established the model for the Sony of today – even as it holds Sony back.
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There are very few companies in the world whose name provoke not just recognition, but affection. Sony, whose products defined gadgetry in my youth, has lost its way. I want them back. I miss loving Sony.
