Tagged With red bull

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Video: There's a lot of money in energy drinks. Red Bull pours a lot of that money back into its sponsorship of Formula 1 and extreme sports, though, and its latest enterprise in partnership with GoPro is The Fourth Phase, a snowboarding adventure documentary in the vein of the also excellent, also Red Bull-ish The Art Of Flight.

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Video: Red Bull is continuing its progress towards a full film production house with the release of their latest trailer for The Fourth Phase, a daunting snowboarding docu-film following the powdered pursuits of Travis Rice. The story follows Rice around the hydrological cycle as he chases down some of the most stunning and isolated snow caps created in the north Pacific. Think towering mountains topped off with silky white stuff and Rice getting heli-lifted to these locations before the mandatory Red Bull footage kicks in.

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Sean MacCormac is just like you and me. He puts his (probably very expensive custom sportswear) pants on one leg at a time, then straps a snowboard to his feet, cinches a parachute to his back, and leaps headlong out of a plane and directly into a thunderstorm above Florida.

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The wait is finally over. After months of teasing a new Aston Martin hypercar, the AM-RB 001 was officially unveiled at Aston Martin’s Gaydon headquarters yesterday. The car is the product of a unique partnership between Red Bull Racing’s F1 outfit and the famed British car manufacturer, bringing together the technical expertise and rich racing heritage from both parties.

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GoPro and Red Bull have teamed up in a multi-year, multi-million dollar partnership that sees Red Bull buying a stake in the action camera company and GoPro becoming the exclusive point-of-view camera of choice for the energy drink company's massive international media empire, which covers everything from eSports to extreme sports.

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Aston Martin and front-running F1 team Red Bull Racing are coming together and sharing their expertise to build a hypercar, using F1 technology in the same way that Ferrari does in its flagship road cars. RBR chief technical officer Adrian Newey is joining Aston Martin's Marek Reichman to build a brand new road-going vehicle code-named AM-RB 001.

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The safety of its cars is one of Formula 1's most controversial aspects, with the open-cockpit open-wheelers suffering several driver head impacts in recent years, some of them critically injuring or even killing drivers. F1's governing body wants 'halo' cockpits introduced into the sport by 2017, despite drivers' mixed feelings, and several different — incredibly different — designs are being tested by F1 constructor teams.

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An Aussie icon has been re-imagined. As part of the hype around the V8 Supercars' upcoming Gold Coast 600, Red Bull Racing Australia has engineered a one-off, 21st century re-imagining of the Holden Sandman, and if you're at the race this weekend you'll see it taking a sprint or two around the track.

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Daniel Ricciardo was having such a good weekend. He had just had a cracking race in his F1 debut for Red Bull in Melbourne, becoming the first Aussies to earn a podium finish. Now the FIA has disqualified the young Aussie from the race, alleging that he broke the new rule surrounding restricted fuel use in the race.

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The F1 is coming up in Melbourne this weekend, and all the track-screaming action is now governed by a new set of rules for the teams to play by. The new rules will dramatically change the way the cars sound and drive, and will hamstring those with deep pockets to make it a more level playing field. Here's what's new, and how it affects one of the best teams in the game: Red Bull.