Online dating is said to be the future of relationships, now that we’re all too busy to meet people in real life. But claims that websites can match you with your ideal partner using scientific algorithms are bull, according to a team of psychologists. Because not even fancy maths can suss out our own unique brands of crazy. More »
Do you remember your first break-up in great detail? Maybe sex from the other month? Or, most vividly, the really bad sex from last year? Turns out, men remember unpleasant and sexual experiences far more accurately than women. More »
It happens all the time. You stub your toe or bash your elbow, scream “Mother SUCKER!” (or something), and instantly feel just a bit better. It’s true: your potty mouth saves you aspirin money. Science! More »
Scientists have found that if you lean to the left, you think Michael Jackson had fewer #1 hit singles than if you lean to the right or stand up straight. More »
You ever get up to do something, walk into another room, and then immediately forget what you were going to do? Don’t worry, it’s probably not early onset Alzheimer’s. Turns out it was the door’s fault. Yep. The door. More »
A study from the University of Illinois to be published in the next Journal of Consumer Psychology, suggests that those with “high self-brand connections (SBC) respond to negative brand information as they do personal failure – they experience a threat to their positive self-view.” Pretty deep, right? Or kinda obvious; I’ve always put it down to self-validation. That is, not wanting to feel like a dick because you bought a crap product. More »