Granted, will.i.am is quite the technophile. He routinely records lyrics and melodies into his BlackBerry (he’s also a paid spokesperson for the company) and edits them on his iMac. But that’s still no excuse.
So hang on – not only do punters have to shell out hundreds (or even thousands) to get to London, plus however much a ringside ticket will cost, and now they’re being guilt-tripped into buying a novelty handset with NFC? It’s certainly a “souvenir”, I suppose.
