Nielsen

Online

Americans Spend 53 Billion Minutes A Month On Facebook

10:33AM September 13, 2011 | Kelly Hodgkins

Americans spend more time on Facebook than any other US website. And cumulatively, it’s not a small amount of time, it’s a lot of time. Nielsen estimates that Americans spent 53 billion minutes on Facebook during the month of May. More »

Software

Android Users Don’t Really Use That Many Apps

7:00AM August 19, 2011 | Casey Chan

It’s not that Android users don’t use their apps, they do: Nielsen says Android users spend about an hour a day on their phone with two-thirds of that time being spent apps. It’s that they’re all spending their time in the same apps (probably because most apps just suck). More »

Mobile

Why More People Watch Mobile Video At Home Than On The Bus

10:19AM August 2, 2011 | Kelly Hodgkins

Smartphones and tablets are supposed to be mobile devices, but the freedom to watch movies on the go is apparently lost on many people. More »

Mobile

Smartphone Sales Beating Dumbphone Sales For The First Time

3:40AM July 1, 2011 | Andrew Tarantola

Nielsen’s new national survey of US mobile phone customers reveals that smartphones are outpacing traditional feature phones for the first time ever. More »

Entertainment

For The First Time In 20 Years, There Are Fewer Homes With TVs

7:20AM May 4, 2011 | Casey Chan

Nielsen says that TV ownership in homes has dropped for the first time in 20 years. This year, 96.7 per cent of American households have a television set versus 98.9 per cent last year. More »

Entertainment

Deep Inside The Flawed Nielsen Ratings System

9:00AM February 1, 2011 | Brian Barrett

It happens to all of us: your new favourite show is doomed from the start, all because of bad Nielsen ratings. But why do we listen to these Nielsen people, anyway? Splitsider explains who they are, and why they’re wrong. More »

Entertainment

Survey Says: We All Hate 3DTV!

5:20PM December 22, 2010 | Adrian Covert

After polling the US a few months ago, Nielsen conducted a worldwide poll to gauge interest in 3DTV displays. SPOILER ALERT: less than 10 per cent of those asked said they’ll buy a 3D television in the next year. More »

Software

The Reports Of App-Free iPads Have Been Greatly Exaggerated

10:03AM October 26, 2010 | Rosa Golijan

Recently we were rather sceptical about a report claiming that a third of iPad users have never downloaded an app. Now there’s confirmation that we weren’t just paranoid: Nielsen, the media-survey firm behind the numbers, has posted a major correction. More »

Study: Interest In 3DTV Drops After Experiencing It First-Hand

12:05AM September 12, 2010 | Jack Loftus

The 3D revolution. Companies like Sony and pretty much every vendor who attended IFA the other day want it to happen yesterday. Consumers? Interested – just not to the point where they’re willing to put down any coin just yet. More »

Mobile

Black People Call And Text Way More Than Everyone Else

8:10AM August 25, 2010 | Kyle VanHemert

According to a new year-long study by The Nielsen Company, black people use more voice minutes and send more text messages than any other race. Like, way more. More »