nielsen
-
TV Shows Are Rated by ‘Bingeability’ Now
Nielsen is launching a new product aimed at shoring up the accuracy of its TV ratings system: a series of datasets meant to quantify a program’s “bingeability,” along with a show’s propensity to keep viewers coming back for more episodes down the line. The ratings giant explained in a statement Thursday that streaming services and…
-
Nielsen Is Tracking What We Like To Watch On Netflix
Global information company Nielsen is months into a program that allows it to track the performance of shows on streaming services like Netflix, the Wall Street Journal reports. This sort of data could offer major studios the ammo they desperately want in order to negotiate higher licensing fees.
-
Nielsen Is Finally Including Online Viewers In Its TV Ratings
Nielsen, the company that determines whether or not your beloved television shows even matter, has been perching dangerously on the verge of irrelevancy for years — but all that’s about to change. After sitting idly by as internet viewership skyrocketed, Nielsen has finally decided to start taking note of the unhealthy amounts of time we…
-
Australians Spent 24 Days Browsing The Internet This Year
That’s right, ladies and gentlemen. Australians spent an average of 24 days-straight on the internet this year.