Refrigerated pasteurised milk typically lasts about two to three weeks before turning into a wretched hive of scum and villainy. A new process developed by researchers at Purdue University extends the shelf life of milk up to 63 days — and without the benefit of added chemicals.
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For centuries, before refrigeration, an old Russian practice was to drop a frog into a bucket of milk to keep the milk from spoiling. In modern times, many believed that this was nothing more than an old wives' tale. But researchers at Moscow State University, led by organic chemist Dr. Albert Lebedev, have shown that there could be some benefit to doing this, though of course in the end you'll be drinking milk that a frog was in.
So this is the situation. Human tastings are a crucial component in milk safety evaluations and by extension the dairy industry as a whole. So the Future Farmers of America (FFA) have an event called the Milk Quality and Products Career Development. A big part of it is a milk tasting contest for high school students, and the competitors go big.
If you were an advertising executive tasked with selling chocolate milk, what approach would you take? Fun cartoon characters? Promoting the health benefits of calcium? Touting its delicious taste? Wrong, wrong, wrong. The right answer is to commission the creation of a fur coat hand-woven from over a million strands of male chest hair. Because nothing pairs better with food than human hairs.
Kevin Rose is Google's newest employee. If you don't know Kevin Rose, he's the mastermind behind the rise (and fall) of the social news site, Digg. But for the last year, he's been wrapped up in Milk, a mobile app incubator that has hatched a grand total of one app: the now-defunct social review app Oink. This raises the question: what is Rose going to do for Google?