Say goodbye to your waistlines, and hello to eating a ridiculous amount of cheeseburgers in an attempt to win, well, more cheeseburgers (also maybe a car). That's right, McDonald's Monopoly is back! And this time it has a mobile game to go along with it.
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McDonald's in the US will no longer be shipping fitness trackers with its Happy Meals. The fast-food giant is discontinuing the cheap step-counters it was set to include in kid's meals because the plastic bands are giving children rashes.
You have to be really, really careful when you run a creative competition on the internet, especially one where customers have access to your assets. Sadly, McDonald's New Zealand was taught this lesson only recently, with its create-a-burger campaign quietly shut down after being overrun with, well, tasteless jokes.
Pokemon GO — the game that's sent Nintendo's value soaring past Sony — is finally launching in Japan tomorrow, according to a new report from TechCrunch. And as Gizmodo first reported and TechCrunch now confirms as well, it's also where Niantic will debut "sponsored locations", starting with McDonald's.
Several Redditors discovered decompiled code in the Android and iOS versions of Pokemon GO earlier this week that indicated a potential sponsorship deal with global burger chain McDonald's. Now a well-placed source has confirmed with Gizmodo that the sponsorship is moving forward, and is set to launch in one country in Asia.
In the wake of its tremendous popularity, everyone is wondering how Pokemon GO intends to make money. In addition to in-app purchases, Niantic chief John Hanke has said that the game intends to create "sponsored locations", as they did with their earlier game Ingress. And a few enterprising Redditors apparently figured out who the company's first customer will be.
Yesterday, McDonald's opened the doors to a new concept store in Glebe that serves nothing but French fries — completely free of charge. The appropriately named "Fries With That" is being billed as the world's first Macca's "Fries Eatery". Customers can choose from a range of unique gourmet toppings ranging from Pesto & Parmesan to Chipotle Cheese Sauce. Here are the details.
Video: Well, this certainly makes you think. About how emptily delicious and briefly satisfying a Big Mac from McDonald's is. Oh that Big Mac Sauce. Oh that middle bun. Oh those double patties. Eat it with some fries. Slurp it down with some Coke. Wonder if the Big Mac is actually an edible food thing because it can strangely stand up to molten copper and sort of not get burned (until it gets broken down piece by piece and basically only loses through attrition).
Video: It doesn't look nearly as appetizing as a Big Mac does in your head right before you step inside a McDonald's but this Big Mac turned sushi roll is a true culinary masterpiece. Every ingredient is in there: the buns act as the rice, the patty acts as the fish, and the sauce and fries act as the fixings. I almost shed a tear watching this get made.
When you first bite into a Big Mac, it is absolutely glorious. The two patties sandwiching the chewy bread in the middle with the lovely thousand island sauce mixing in with the pickles and lettuce, the taste is iconic. Add in fries and a sip of Coke in between bites and you have reached Fast Food nirvana. But after you eat a Big Mac? Your body doesn't always feel so hot.
When McDonald's decides to make a change in its suppliers, it moves markets. The American fast food giant just announced that it would shift to cage-free eggs. That's a big deal since McDonald's purchases accounted for "more than 4 percent of the 43.56 billion eggs produced in the United States last year."