NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world's best-known corporate entities were immortalised thanks to the work a group of graphic designers who were responsible for introducing to the notion of "branding." And now, there's an anthology that collects them all in one place.
Tagged With logos
If your stadium is underwritten by a corporation, you've probably noticed how hilariously tacked-on these sponsorships can feel. Let's face it: dog food, orange juice and insurance don't always mesh with baseball history. But these redesigned logos attempt to make the unholy union of ballparks and brands a little less jarring — and they do a damn good job.
We'd known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we've collected a handful of his most iconic contributions to design.
With less than 50 days to go before Brazil hosts the World Cup finals, chatter over whether it's prepared has been growing by the day. This doesn't help: The event's logo is being ridiculed for bearing an uncanny resemblance to the internet's favourite way to express disgust, shame or embarrassment — the ol' facepalm.
Seventy-five years after Philips debuted a circular "shield" logo filled with twinkling gold stars, the Dutch electronics giant has brought the design back as a bold monochromatic logomark. The new version is "modernised for use in this digital age," according to company reps — in other words, it's been flattened and simplified for digital screens.
Since advertising is all about the power of suggestion, it's fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens's take on it.
Pixar's production logo — that animation sequence that pops up before a Pixar movie — is as iconic as they come. Who can't help but smile when they see cute little Luxo Jr. squash the I in Pixar and turn its bulb towards you. But the Pixar logo animation wasn't always so adorable, a few of Pixar's early shorts had much plainer sequences. Jay Orca combined a lot of them into this wonderful 3-minute video showing the history of Pixar's logo.
People tend not to like big changes, either in celebrity hairstyles or branding, which explains why so many major logo unveilings of the past few years have ended in disaster. But rather than harp on Yahoo's spicy meatball of a new logo, let's dig into the neglected category of the well-designed ones.
Yahoo finally unveiled its new logo after 30 days of zany decoy versions. It's a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It's a more traditional, adult design — and it hints at how Yahoo is changing on a larger scale.
Yahoo! is about to unveil its new logo. If you're confused — yes, Yahoo! has been "unveiling a new logo" (read: comic sans rendering of Yahoo!) for the past 29 days. It's all part of an unusual plan to evade the virulent public backlash that has haunted many recent corporate rebrands. But will it work?
In what could possibly be the most convoluted way to put on a new pair of purple pants, Yahoo has announced that it will be changing its infamous purple exclamation point logo into... something different. You see, it's not the new simple logo above even though Yahoo posted an image of that new logo in a release talking about the new logo and used that same new logo all over its Tumblr page and is even using that new logo on Yahoo.com. No, no, no. That, I repeat, is not the new logo.
Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum. That's never fun. But if you get too adventurous, the internet skewers you. That's why we're left with logos and brands that pretty much are all different degrees of the same. Design studio Maentis wasn't happy with all that sameness, so it took the famous logos and brands we see everyday and created painfully honest (and hilarious) parodies.
The Chupa Chups packaging is uncanny — you could spot the swirly, colourful wrapper from a mile away, and you'd instantly know it was the most famous Spanish lollipop in the world. David Airey, an Ireland-based graphic designer, put together this illustration that shows the evolution of the Chupa Chups logo since it first arrived on the scene in 1958.
Things change over time. Famous logos morph from black and white text into ornately embossed colourful graphics. Home screens go from a few icons to pages and pages. Phones go from bricks with numbers to slates with touchscreens. It's just what happens. Little tweaks become overhauls. Just look at how your favourite soft drinks have transformed.