logos

Watch Six Famous Corporate Logos Evolve Before Your Eyes

Just like the products and services they sell, company logos have a tendency to change over time. In this series of animations by Nick DiLallo, you can see how the logos of six big firms have changed over the years. Update: The videos have been removed from YouTube.


The US Army Guide That Teaches Soldiers To Recognise Terrorist Logos

Modern warfare is defined by ambiguity — and with it, soldiers (and training) have had to adapt. Posted online this week, a US Army document guides soldiers through the rigors of recognising terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding.


The History Of The Pixar Logo Animation

Pixar’s production logo — that animation sequence that pops up before a Pixar movie — is as iconic as they come. Who can’t help but smile when they see cute little Luxo Jr. squash the I in Pixar and turn its bulb towards you. But the Pixar logo animation wasn’t always so adorable, a few of Pixar’s early shorts had much plainer sequences. Jay Orca combined a lot of them into this wonderful 3-minute video showing the history of Pixar’s logo.


What's The Best Logo Of All Time?

People tend not to like big changes, either in celebrity hairstyles or branding, which explains why so many major logo unveilings of the past few years have ended in disaster. But rather than harp on Yahoo’s spicy meatball of a new logo, let’s dig into the neglected category of the well-designed ones.


Yahoo's New Logo Is Boring, And That's The Whole Point

Yahoo finally unveiled its new logo after 30 days of zany decoy versions. It’s a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It’s a more traditional, adult design — and it hints at how Yahoo is changing on a larger scale.


Are Any Of These 29 Decoy Yahoo! Logos Better Than The Original?

Yahoo! is about to unveil its new logo. If you’re confused — yes, Yahoo! has been “unveiling a new logo” (read: comic sans rendering of Yahoo!) for the past 29 days. It’s all part of an unusual plan to evade the virulent public backlash that has haunted many recent corporate rebrands. But will it work?


Can You Name The Brands Behind These 20 Translated Logos?

The logo of a multinational brand needs to be recognisable in any language, which is why so much time and effort goes into developing a strong design. But it’s still fun to see what Subway’s logo looks like in Chinese, or what Pizza Hut looks like in Farsi.


Yahoo Announced A New Logo By Not Announcing A New Yahoo Logo

In what could possibly be the most convoluted way to put on a new pair of purple pants, Yahoo has announced that it will be changing its infamous purple exclamation point logo into… something different. You see, it’s not the new simple logo above even though Yahoo posted an image of that new logo in a release talking about the new logo and used that same new logo all over its Tumblr page and is even using that new logo on Yahoo.com. No, no, no. That, I repeat, is not the new logo.


The 2020 Olympic Logos Are Playing It Safe After Blowjobs And Pedobear

The 2020 Olympics will be held in either Istanbul, London or Tokyo, but no matter where they’re held, the logo will be boring. There’s a 66 per cent chance the logo is going to be some stupid flower.