Tagged With hasselblad

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Hasselblad just made a very exciting announcement for very rich, very enthusiastic photography nerds. And I have to admit, that even a not-so-wealthy nerd like me is aching at the site of the new X1D mirrorless camera. The selling point (if something this expensive can be said to have selling points) is that it has big medium format camera guts in a lightweight mirrorless body.

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I can't put this Hasselblad 500EL in my pocket. And I can't use it to snap shots on a daily basis — it will cost a gazillion dollars on film and development. But I would love to have one at home. Just to look at it. It's a work of art. And it was used in the Apollo program. You know. On the moon.

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Those lucky few who've already booked tickets aboard the Virgin Galactic space flight might be able to take a pretty photo of a flower, but what about something... higher up? Hasselblad's uploaded its old NASA astronaut's photography manual to its site, which is a valuable tome in learning how to use the Hasselblad 500EL/M film camera, but also crucially how to use it in space.

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Freelance photographer/journalist/comedian Gordon Lewis has published his hilarious observations of the various camera tribes, coming to several very funny conclusions. Those lacking senses of humour should probably not read on.

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In the latter half of the 20th century, photography technology entered a golden age. The age of the medium format camera. Mamiya. Bronica. Pentax. Few would argue the very pinnacle of design in this class of camera was the Hasselblad. So highly regarded was this maker's cameras they were chosen by NASA to be taken to the moon.