Those wonderful looping animations we call GIFs are an unlikely story of survival in an age when digital formats come and go like the wind. The lure of the decades-old GIF format has caused people to ignore its flaws, but those looking to bring the format into modern times might just be inadvertently drowning its very soul.
Tagged With h.264
Apparently, piracy groups get together periodically to discuss the finer points of their escapades. Who knew? At the latest gathering of the piracy world's lords and ladies, they decided to promote the x264 codec for TV encoding duties over the venerable XviD. The move has caused a rather vocal response from their consumers.
Oh wow. Google's dropping support for h.264 video in Chrome, because, they say, they're only going to support "open codec technologies".
MPEG LA, the group who who licenses the h.264 video codec, has extended its royalty-free use (for free internet video) from 2016 until, well, forever. But Mozilla thinks that the better part of forever could belong to Google's WebM format.
With the release of the iPad, among other things, HTML5's been pitted against Flash as the saviour of web video. It might be! (Or not!) Either way, a crucial arguing point is that it's more efficient. So, uh, is it?
Appropriately following our explainer on why HTML5 won't save the internet (yet) and the embedded discussion about video codecs and the future of internet video, MPEG LA - who licenses the H.264 codec - has announced they're going to continue H.264's royalty freeness for free internet video through 2016.
Don't be fooled by its thoroughly Eighties body (if this was a clutch bag, it would have been in Melanie Griffith's paws as she trundled over to Manhattan on the Staten Island ferry in Working Girl) - Canon's new iVIS HR10, out over here this summer, is utterly Noughties by nature, as it records everything in either MP4 or H.264 format.