foam
Peripherals
Marware’s Game Grip Will Aesthetically Ruin Your iPhone
11:00AM Gizmodo US Edition | Gaming on the iPhone and iPod touch could be great with the addition of a gamepad handle: the promise of the iControlPad comes to mind. But the iPhone platform doesn’t deserve two giant foam handles that do nothing but ruin the sleek lines of the device, providing no buttons, no extra battery life, and no added functionality. Hell, the thing doesn’t even look comfortable to hold. It’s available for pre-order now and costs a whopping $US50. For foam. [Crunchgear] More »
Cameras
Sony “Foam City” Ad Turns Miami Into World’s Biggest Bubble Bath
9:00AM Benny Goldman | In Sony’s new “Foam City” ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world’s largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony’s cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. The amateur footage wasn’t in the ad, but you will eventually be able to see it in an online gallery. While it follows the same urban pwnage theme of the Bravia ads—think clay bunnies and Superballs—we can’t help but wonder, “Where’s all the colour?” See the making-of video after the jump. [Sony] More »
Online
