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At IFA in Berlin, one clever company pumped up business for themselves by bringing along a foam printer. The result: gorgeous, ethereal letters floating high into the sky. More »
Imagine a vast kingdom of rolling hills and rippling tides, cast in soothing shades of green, blue and yellow. A kingdom that is soft and squishy. A kingdom in which the only doctrine is the Divine Right of Toes. More »
Future comic book heroes may be referred to as Men of Spongy Steel if one researcher’s experimental metal makes it out of the lab and into real-world applications. More »
Gaming on the iPhone and iPod touch could be great with the addition of a gamepad handle: the promise of the iControlPad comes to mind. But the iPhone platform doesn’t deserve two giant foam handles that do nothing but ruin the sleek lines of the device, providing no buttons, no extra battery life, and no added functionality. Hell, the thing doesn’t even look comfortable to hold. It’s available for pre-order now and costs a whopping $US50. For foam. [Crunchgear]
newVideoPlayer("foamcity_giz.flv", 494, 296,""); In Sony’s new “Foam City” ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world’s largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony’s cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. The amateur footage wasn’t in the ad, but you will eventually be able to see it in an online gallery. While it follows the same urban pwnage theme of the Bravia ads—think clay bunnies and Superballs—we can’t help but wonder, “Where’s all the colour?” See the making-of video after the jump. [Sony]
