You probably grew up with a cheap Casio on your wrist, but the company's first Android Wear offering is a very different product. It's engineered to be tough enough for outdoor enthusiasts who need more than just notifications of Facebook likes.
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These days only people going for the ironic look would consider a gold digital watch a classy way to spruce up an outfit, but back in the 1980s they were cutting edge technology and high style. So Casio is bringing back a small collection of its swankiest designs in gold and silver for all you hipsters looking to complement your spats.
As far as smartwatches go, Casio has been taking a relatively simplistic approach with its Bluetooth-equipped timepieces, happy to use its smartphone connection to provide notifications and brief previews of incoming messages and emails. The new GBA-400 goes a bit further, though, by telling you what song is playing right there on its display.
You might not have had a use for a dedicated calculator after completing your final high school maths course, but that doesn't mean others don't. In fact, despite the rise of smartphones, companies like Casio are still churning out standalone calculators. And its latest, the fx-FD10 Pro, which is designed for outdoor-types like surveyors, seems almost indestructible.
Smartwatches might seem like a recent fad, but countless companies have been trying to improve your wearable electronics for well over a decade. Including Casio, who were one of the first to integrate a Bluetooth connection into its watches letting it mirror notifications from your smartphone. And the company's latest model, the STB-1000, is even designed to double as a fitness tracker, piggybacking on your smartphone's existing motion sensors.
Twenty-seven years after introducing the world's first graphing calculator, Casio has developed its most sophisticated educational Game Boy ever. Indeed, the new Casio fx-CP400's 320x528 resolution screen isn't just colour — it's a freaking touchscreen that flips from vertical to horizontal. That's a far cry from the drab 94x64 display on the the Casio fx-7000G from 1985.
The idea to create "the toughest watch in the world" came to Japanese creator Kikuo Ibe, when he dropped and broke a precious watch given to him by his father. The first G-Shocks were developed in the 80s, and 30 years on they're tougher and smarter than ever. One item in particular, "the ultimate G-Shock", has been developed to celebrate the anniversary, the MR-G.
Casio is not always the first name you think of when you're shopping for a digital camera, but occasionally the company comes up with a neat feature that might have you reconsidering that Nikon or Canon. Such is the case with its new Exilim EX-ZR1000, which comes with a flip-around LCD display and a built-in stand that props it up in either portrait or landscape modes.
If you're going to have a calculator watch, why trifle? Why bother with something that only performs basic arithmetic? You're trying to make a statement, right: that maths is important to you. You should be able to do basic operations in your head. If you're going to wear a calculator on your arm, why not wear a badass one?
A while ago, Casio came up with a new approach to sharing data and messages on a mobile device. Instead of a wireless data connection, it uses the camera to read and decode a multicoloured flashing light, not unlike morse code.
Try to drown it, crush it with up to a ton of weight, or give it a toss — this prototype G-Shock phone will just laugh its heinous mug at you. Why can't super-rugged things not look like this?
The world of Android is complicated. One company hates another, some are secretly sharing beds... my God, it's just like high school! Well, a Manga arteeest took that concept and ran with it: welcome to Sweet Android High School.
I'll say this for Casio: It makes some incredibly badass videos.