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What It Looks Like When You Glitter-Bomb A Giant Abandoned Casino

Video: Sony has a long history of dumping a ton of money into spectacularly over-the-top commercials for its Bravia line of TVs. This time around it packed an abandoned casino in Romania full of glitter-filled balloons that were then popped to create a shimmering explosion of colour.

Sony Is Betting On PlayStation, Not Phones Or TVs, To Make Money

PlayStation is Sony’s big money-spinner, but the company’s Bravia flatscreen displays and Xperia smartphones are not nearly as successful. In the future, you might not see Sony TVs and Sony smartphones on the shelves and in the display cabinets of your local electronics store.

Sony At CES 2015: 4K, 4K, And More 4K (Oh, And Hi-Res Audio Too)

In its big, glitzy press conference yesterday, Sony was all about the 4K. 4K camcorders, 4K action cams, 4K professional video production — for movies and TV — and, more than anything else, 4K TVs. That and super-high-quality audio, marking a continuation of the company’s big shift to make properly premium tech gadgets again.

Sony 2014 Smart TVs: Everything You Need To Know

This year, Sony is going all-out with its BRAVIA 4K and Full HD TVs. To celebrate the 2014 FIFA World Cup in Brazil, it’s giving away free PS4s and integrating a special ‘Football’ sound mode that recreates the acoustics of Brazil’s stadiums. Here’s everything you need to know about the new TVs.

Sony Bravia HX850 Lightning Review: No Gimmicks, Just Great

High-end television sets are increasingly overrun with gimmicky hardware — gesture control remotes come to mind — that few people need and even fewer want. But Sony’s latest Bravia flagship does only what a TV should do — and does it better than any other LED. Thank goodness.

Sony's 2012 Bravia Strategy: Content, Pictures And Gorillas

Sony’s slimmed down the number of televisions it’ll launch into the Australian market in 2012, with a focus on picture quality and smart TV — but not “games and gimmicks”. According to Sony, it’s all about the content.

Sony's New HDTVs Are Your Excuse To Watch Everything In 3D

3DTV has earned its bad rap, and for good reason. Fast-moving sequences get blurry, the contrast gets soggy depending on the room’s brightness, and good luck if you try to watch low-resolution videos. But Sony’s new Bravia HX 850 series aims to eliminate all these issues in one fell swoop.

Sony's New Xperia PlayStation Phones Hands-On: They Go Right For the Eyes

For a long time now Sony has made some of the best cameras out there. Love the iPhone 4S camera? Yeah, because it’s got a Sony Exmor sensor in it. Sony’s two new Xperias are also pushing the visuals mighty hard.

Sony's Bravia Business Split Into Three In Attempt To Save TV Brand

After eight-straight years of losses, Sony’s splitting its Bravia TV business into three and cutting back. The surviving TV arms will be Sony-made LCDs, outsourced displays and next-gen TVs.

Sony Australia Recalling BRAVIA TVs

Bought a Bravia TV between July 1, 2007, and December 31, 2008? You might want to check whether it’s still safe to use; Sony’s issued a safety recall on models sold in Australia in that time period due to fire risk.

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