Brands

Geek Out

If Logos Were Honest, They’d Be Exactly Like This

9:00AM April 17, 2011 | Casey Chan

In a clever art project, Viktor Hertz re-fashioned logos of popular companies and flipped into something a little more…honest. He says the honest logos reveal the content of each company instead of what’s hidden behind the branding. I think it’s hilariously brilliant. See more at Honest Logos. [Honest Logos via Laughing Squid] More »


Online

The Most Powerful Colours On The Web

1:00PM September 18, 2010 | Jesus Diaz

These are the top 100 web brands – from computer companies to search engines to social websites to porn sites – ordered by colour. Apparently, the “top brands within categories tend to use similar colour palettes”. More »


Gadgets

How Your iPhone And Your Rolex Are Like Blankies

3:20PM August 3, 2010 | Jonah Lehrer - Wired

If I had access to a secret stash of iPhone knockoffs – a phone that worked identically to the real iPhone, but was a bootleg made of inauthentic parts – how much could I charge? Why could I charge that? More »


Science

Fanboyism And Brand Loyalty

12:00PM June 5, 2010 | David McRaney

The Misconception: We prefer the things we own over the things we don’t because we made rational choices when we bought them. The Truth? More »


Brand Keyboard Is A Champion, Or Possibly Critic, Of Capitalism

12:30AM July 17, 2009 | Dan Nosowitz

This concept keyboard plays on our love of, or at least interest in, marketing by replacing all the letters with logos of corporations whose name begins with said letter. I seriously just spent five minutes picking them all out. More »


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Samsung Ultra F700 Smartphone Rechristened “Croix”

1:13AM September 5, 2007 | Matt Buchanan

While “Croix” might be a crisper moniker for Samsung’s iPhoneish Ultra F700 smartphone, the French label reeks of trying too hard to sound classy. But, the name supposedly has legitimate roots in the cross-inspired interface of the phone, which we saw back in February. Aside from the name change, specs look the same, and there are no new details on price or availability. You know, minor information we might also be interested in. [Tech Digest] More »