People are prepared to pay different amounts for quality. For some, $80 for a standard Xbox or PlayStation controller is enough while the $200 for an Elite is pushing it. Others might be happy to pay $300 or $400 on headphones, but would never spend more than $100 on a gaming mouse.
It's a tricky business, peripherals. And that's the same problem facing the SCUF Infinity1 and Infinity4PS controllers, which start from $220 and go up to a staggering $320.