'iMom' Will Haunt Your Dreams

'iMom' Will Haunt Your Dreams

Video: "iMom" isn't a short with a brand new idea or even a totally shocking plot twist. There are many stories about what happens when a piece of technology takes over a quintessentially human function (in this case, mothering). What is great about iMom, though, is the execution. Matilda Brown plays the robotic iMom better than what most people given that role in big budget projects can manage. And the way Ariel Martin made this film, from the composition of the shots to the music, all give it a very tense, horror vibe.

But the best part are the interstitials, featuring an ad for the iMom. They're perfectly normal late-night ads at first, full of people talking about how the iMom changed their life. But then things get really revealing. One mum says she "wasn't going to stop clubbing" most of the week because she had a kid. In my favourite moment, another says that it feels like she has backup for the first time, and the dad sitting next to her does a double-take.

[Short of the Week]


Comments

    Still want one......anyone know when they will be for sale??

    What is most interesting is the gender role of parenting...I hate SJW's but as a equal parent and father this one is a pain. Apparently only mothers raise a child ..

      The gender role of the parent wasn't to focus of the film. As such it was intentionally keeping it simple. The jest of the interviewed parents was to emphasize the modern view that parenting is a burden and the child is a waste of time and energy "thanks to iMom I can continue my life". That the rise of this technology has allowed disinterested people to simply tick the 'have a child' box off their "life" list. It was shown in the real mum at the beginning, giving up the chance to connect to her son by checking a phone instead.

      There wasn't any need to show a diverse range of parents, nor was there a need to show gay parents or adopters. These people (usually) want and enjoy children, it takes more effort to have one and so the commitment needs to exist first. In your case you adore your children and see the benefit/reward of bringing a new person into this world, you wouldn't need an iMom.

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