Uber Drops Fares In Queensland By 20%, Drivers Threaten A Strike

In a bid to be even more competitive on price, Uber is dropping prices in south-east Queensland from today. While the fare drop is being implemented on a trial basis, Uber Queensland's general manager Sam Bool has said that similar trials have turned up good results in both Melbourne and Perth.

The Brisbane Times has calculated a couple of average fares around Brisbane, saying: "a trip from the city to Southbank that would have cost $10.62 on a quiet Monday afternoon will now cost about $8.50 while a trip to the airport from Toowong, which would have cost about $40, will now cost closer to $30."

This is what Uber had to say about the cut:

After 22 months in Queensland, Uber has learned that one of the best ways to increase driver-partner earnings is to boost demand for rides. And one of the most effective ways to boost demand is to cut prices for riders.
So today Uber will begin trialling a 20% reduction in uberX prices to get more riders on the road taking more trips, and in turn increase driver-partner earnings.

You might have trouble finding a driver, however, with a number of Uber drivers threatening to strike over the action. While Uber maintains that a drop in prices also increases the amount of riders a driver can pick up in a day, many are still not happy. The Brisbane base fare is now $2, with $1.00 per km and $0.35 per minute rates, compared to Sydney's $2.50 base fare, and $1.45 per km and $0.40 per minute rates.

[Business Insider]


Comments

    They recruit drivers by preaching the potential per hour earnings. Then slash them. Nice!

    They conveniently leave out the fact that Uber is illegal in Queensland. Surely the owners should be put into gaol?

    That's funny what you quoted about Perth. I received an email from Uber today saying they were dropping fares by 15% here, also on a trial basis.

    Interesting they could have had favourable results so quickly!

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