GoPro Will Kill Off The Hero+ And Hero, But The Hero 4 Remains

GoPro Will Slim Down Its Lineup to Save Itself

GoPro's revenue and stock prices are going off a cliff right now thanks to quarterly results that are in the tank. Company financials are not usually interesting in the slightest, but when it might spell the end days of a vastly popular camera company, it's worth paying attention.

We don't normally cover quarterly earnings calls, but GoPro's seems to threaten the future of its company: today, GoPro announced revenues for the past quarter of $US436.6 ($611) million, leading to a loss of $US34.4 ($48) million. More worryingly, the forecast for next quarter is $US160 ($224) million, way down from the $US300 ($420) million previously anticipated.

Why does that matter? Well, in the long run, it could spell the demise of the most popular action camera company on the market; right now, it's led to GoPro cutting its line of cameras in half. Going forward, GoPro is only going to sell the Hero 4 Black, the Hero 4 Silver, and the Hero 4 Session, which leaves three other cameras — including the $US130 ($182) Hero — out to pasture.

GoPro's fortunes for the next year are going to rely heavily on the launch of the Hero 5, but more importantly the upcoming GoPro drone, called Karma. Whether autonomous flight and better image quality can revive GoPro remains to be seen, but either way, it's dark times for the business that basically invented action cameras.


Comments

    Waiting for the next part of the article when RedBull purchases GoPro for a steal...

    Too many product lines.
    They should have sold off the rights to the lower spec cameras before the chinese copyists flooded the market with 180p action cam ripoffs.

    For a TRUE Go-Pro compatible UAV/Drone go and buy a 3DR SOLO, and support the people making waves in unmanned flight.

    my first attempt at an action cam was in 2004 (incidentally the same year as gopro's predecessor started. It was a (( think) 640 line sony colour bullet cam. As reliable solid state drives weren't available, and any robust storage was a problem, the recorder was a JVC digital video (DAT) camera stashed in a secure pocket of my day-pack.

    The solution was weather proof, and sleek, with the camera securely velcroed to a ski helmet.
    Still works 10 years later (though SD is no longer "state of the art" by a long way), though a solid state recorder is the way to go now.

    When 512MB Sd cards were state of the art, did we really think that 128GB was likely?

    Science fiction has a habit of coming true.
    Now it isn't impossible to stick 4 Hero4-Session cameras on a "crown" and make every ski run and Mountain bike track your own VIRTUAL REALITY.

    Yet we can still lust after 8k 360*300 degree, zero distortion footage in one camera, just don't look down, you won't see your feet.

    Last edited 04/02/16 5:07 pm

    The other problem is the lineup is now significantly more expensive than it used to be, out of reach for a lot of people who traditionally would have bought them.

    Maybe they shouldn't of raised the price from $399 for a hero 3 black to $679 for a hero 4 black in Australia

    Also release the session at a stupid price point only to be smacked down to 299 a few months down the track due to glacial sales.

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