DJI Releases Its Own Version Of Apple Care Because Drones Constantly Crash

DJI Releases Its Own Version of Apple Care Because Drones Constantly Crash

Everyone's buying drones nowadays. They're also crashing all of them. So the world's biggest drone company has revealed a (pricey) protection plan that covers the next time your (already pricey) drone takes a spill. Chinese drone maker DJI revealed today that it's launching "DJI Care", which will give "peace of mind and an enhanced after-sales experience" for owners of its Phantom 3 line and the 2.0 version of the Inspire 1. Plans are available for six months or 12, ranging in price from $US99 ($137) to $US699 ($965). But if you're willing to pay over a grand for, say, the Phantom 3 Advanced, what's another $US200 ($276) to cover repairs for its camera or aircraft? Well, $US200 every six months.

DJI Care will first be made available to customers in the US, mainland China and parts of Europe. Inevitably, it's a sign that companies like DJI is happy to make a buck off of lazy new drone pilots who don't want to fix the traditionally DIY gadgets themselves.

[DJI via TechCrunch]

Image: Shutterstock


Comments

    Even though, I will never purchase a drone from DJI, its a very nice thing that DJI is doing for its customers... All drone pilots should also try to learn, how to do repairs themselves, its all part of learning and becoming a good pilot, plus, its a rewarding experience when you know how to do things yourself...

      Don't be too quick to judge that price point; if you're using these items commercially I'd say it makes sense for a business to cover yourself.
      There's no reason employees shouldn't be able to repair/replace componentry on these, but it's a suitably priced system for regular/heavy users of their products.

        From a business point of view, it certainly make sense to cover yourself. But if you know, how to repair things yourself, it could be cheaper on the longer run...

    Commercial user here, had to replace the camera from a knock last year on the P3 but at $340 I'm well ahead at this point. Also, the incident was related to usage that was not part of our normal operating procedures. Insurance is better value in general.

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