Car Tech

Honda's Using Your Favourite '80s Toys To Sell You A New Car

Honda's Using Your Favourite '80s Toys To Sell You a New Car

Now that the children of the ’80s are all grown up and have lots of expendable income, companies have realised that nostalgia can be a great marketing tool. That’s why so many toys are being resurrected and re-issued, and why Honda is now selling cars using the likes of Skeletor, Jem, and even Stretch Armstrong as its celebrity endorsers.

Honda's Using Your Favourite '80s Toys To Sell You a New Car

Even Gumby and Pokey, arguably appealing to a slightly older demographic, get in on the Happy Honda Days shilling. And while we’re a little upset that Optimus Prime, Voltron, and even Playmobil seem left out, it doesn’t change the fact that we suddenly have the urge to buy a shiny new Honda — or maybe seven of them. [YouTube via Pixel-Dan]


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