This is The Whirlpool — the common name of M51, a spiral galaxy similar to our own Milky Way estimated to be 50,000 to 100,000 light years across. The purple dots that make it look like the biggest neon sign in the Universe are X-ray sources as seen by NASA’s Chandra X-ray Observatory.
From NASA’s Astronomy Picture of the Day:
Hundreds of glittering x-ray stars are present in the above Chandra image of the spiral and its neighbor. The image is a conglomerate of X-ray light from Chandra and visible light from the Hubble Space Telescope. The number of luminous x-ray sources, likely neutron star and black hole binary systems within the confines of M51, is unusually high for normal spiral or elliptical galaxies and suggests this cosmic whirlpool has experienced intense bursts of massive star formation. The bright cores of both galaxies, NGC 5194 and NGC 5195 (right and left respectively), also exhibit high-energy activity. In this false-color image where X-rays are depicted in purple, diffuse X-ray emission typically results from multi-million degree gas heated by supernova explosions.