This is perhaps the most advanced consumer TV on the planet, only, it's not available to consumers. Meet Samsung's latest concept.
Remember when we said a few days ago that Samsung would be working on a Ultra-High Definition/4K OLED TV for super-sharp, super-colourful images? Turns out that it was a surprise addition to its IFA stand!
Not only is some of the highest colour, highest brightness and clearest picture we've ever seen, it's also curved like the curved OLED TVs Samsung outed in Australia last week.
The only difference between the regular curved OLED TVs and the sexy new UHD/4K curved OLED is that the latter is not for sale.
It's like when car manufacturers make a concept car to show you what the future might look like. Right now, Samsung has no idea when or even if it will go on sale. It's so conceptual in fact that it doesn't even have speakers yet. It's just a panel with an input. All we know right now is that it's mighty pretty to look at from here.
Disclosure: Luke Hopewell travelled to IFA 2013 as a guest of Samsung