Everybody’s knows about Steve Job’s famous intentions to go thermonuclear on Android if necessary, but it seems that current CEO Tim Cook wasn’t necessarily on the same tactical page. According to Reuters, unnamed sources with knowledge of the situation say that Cook was opposed to suing Samsung when the trouble started brewing, because Samsung was such a big parts supplier for Apple.
From Reuters:
Tim Cook, Jobs’ successor as Apple chief executive, was opposed to suing Samsung in the first place, according to people with knowledge of the matter, largely because of that company’s critical role as a supplier of components for the iPhone and the iPad. Apple bought some $US8 billion worth of parts from Samsung last year, analysts estimate.
…Apple’s worst fears were confirmed with the early 2011 release of the Galaxy Tab, which Jobs and others regarded as a clear rip-off of the iPad. Cook, worried about the critical supplier relationship, was opposed to suing Samsung. But Jobs had run out of patience, suspecting that Samsung was counting on the supplier relationship to shield it from retribution.
It makes sense that Cook would have been particularly concerned about constraining the flow of supplies considering he was responsible for handling the logistics of building the sophisticated and efficient supply line of which Samsung was a part. Of course a lot has changed since then. Cook now has the reins, but Apple has already made some progress developing its own chips, hiring away a top Samsung chip designer, and generally making moves to wean itself off of Samsung goodies. And that’s to say nothing of the big win Apple initially got against the Korean company, even though it seems to be dissolving day by day.
Whether the patent fight will peter out into some sort of stalemate is still anybody’s guess regardless of who happens to be in charge of Apple at the moment. And the fact remains that Samsung does still have a good supply of flash memory. Still, one can imagine that if this is the case, Cook might not wave that particular war banner as fervently as Jobs might have. But then again, ball’s already rollin’. [Reuters]
When you say "opposed" did Cook jump up, slam the boardroom table and scream "NO" or did he whisper something like "Your Grace, is that a good idea"?
Did he then stoop to kiss the ring, before being smacked violently away "Out of it, dog", and sent sprawling, quivering to the corner, clutching his bleeding lip, partially aroused?
Most of the articles point to the latter.
So its another non-article - meaning Cook never actually opposed anything.
hahahahaha this! - "Your Grace, is that a good idea?"
It could have been something a bit more laid back too: Jobsy, ya reckon that's gonna fuck us over too?
It was a mistake because suddenly the world sees Apple holding back its competitors, as opposed to innovating ahead of them. Apple succeeded by changing the game, not by looking backwards. Suing Samsung was a clear signal that the momentum had changed.
For that comment I tip my hat to you sir.
It wasn't JUST that, that made a lot of people dislike the situation. It was a lot to do with what they were suing for,
-slide to unlock
-rectangle with round corners
-pinch to zoom, you know those sort of stupid things.
Last edited February 11, 2013 10:12 pm
The fact is, this man has no balls.
Steve-o would be turning in his grave with this guy running the joint. It breaks my heart to say this, but mark my words, there will be no worthwhile products or significant innovations from here on in. Apple is doomed.
Um, Steve-o appointed him you muppet. He's been running it operationally for years (yes, while Steve was alive.)