Watch Apple's iPad Mini Video

Here’s Apple’s video breakdown of its new iPad Mini. It’s all the stuff you expect from an Apple video — white backgrounds, impressive engineering details, Jony Ive– and gives you a pretty up close look at the new tablet.

This time around, the engineering isn’t as impressively explains as in the iPhone 5 version, but it’s probably safe to believe Ive and hardware SVP Dan Riccio when they say it was really damn hard to build. So while you won’t get an idea of what the lower-res-than-the-Kindle-Fire-HD display actually looks like from the video, you can check out the new design, and other stuff like the new Smart Covers.

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