Look, I’m just going to come out and say it. It’s what we’re all thinking, right? Is just a bit petty that Samsung is attacking people who line up for Apple products when nobody is game to line up for Samsung’s?
Perhaps the point of the ad is that nobody needs to line up for a Samsung product? Is that it? I’m not sure.
Either way, these Apple liner-uppers are the people Samsung needs to win over. Samsung’s last Next Big Thing ad for the Galaxy S II was cute. It plugged the device and Samsung scored a nice moral victory over Apple. Now the ad is getting a little more vicious about the people in the lines, the very people that Samsung needs to win over. Probably not the way to go about it.