Geek Out

Nestle Plays Willy Wonka In High-Tech Promotion

Goodbye everyone! I’m moving to the UK, where I will eat my weight in chocolate. Nestle has just kicked off a campaign that involves embedding GPS trackers in chocolate bars and NFC-enabled posters. If you unwrap one of six winning bars, Nestle will find you within 24 hours and award you £10,000 ($15,556).

The contest has a creepy name (“We Will Find You”), but it’s actually a fantastic and fun way to get people to stuff their faces with Kit Kats. If you’re fortunate enough to live in the UK, buy a wheelbarrow full of Kit Kat 4 Finger, KitKat Chunky, Aero Peppermint Mediums and Yorkie Milk bars immediately to improve your odds. Just save some for me. [PSFK]

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