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You Won't Believe How Complicated It Is To Gold Plate A Nike Boot

Nike commissioned artist/designer Osamu Koyama to turn a Nike Zoom Force 1 snowboard boot into a jewel. How hard can it be? You just cover it in gold, right? Well, if you’re as meticulous as Koyama, a very long time. Director Ronin followed him through the whole process over the span of nine days — from the initial sketches to the molds to the painstaking assembly. The result is a masterful work of art Koyama calls “American Eagle”. Beautiful, but we’re pretty sure it’s not a very functional snowboard boot anymore.

Images via Freshness


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