Monthly Mail-Order Grooming Service Birchbox Finally Figures Out Ladies Like Tech, Too

Back in April, I wrote one of my first-ever Gizmodo posts, a rant about the monthly mail-order grooming service Birchbox and how their male/female skewed boxes tended to reinforce gender constructs in a pretty annoying way.

Well, three months and three boxes later, it seems they've finally taken the hint. I received my Glamour-sponsored July box today and was pleasantly surprised to see — tucked in amongst the lip gloss and nail polish and perfume samples, etc — a pair of blue and pink earbuds wrapped around a cardboard note: "Glamour's beauty editors put together the perfect "getting pretty" playlist. Turn up the music at glamour.com/spotify."

If a "getting pretty" playlist is what it takes to convince Birchbox that ladies like tech, too, well...that's fine. I'd rather have these candy-colored earbuds — which are perfectly decent as far as free bonus gifts go — than another goddamn tea sachet.


Comments

    It would be nice to have an article letting us know about any websites that do the same which will actually ship to Australia...

    My sister uses a service called GlossyBox...

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