I was in the airport last week surrounded by grumpy delayed travellers, one of whom was brandishing his feature phone with pride. “I just want my phone to be a phone,” he tried to tell a fellow grumpster. I shook my head in dispair.
You’d think in today’s iPhone and Android-saturated world guys like that would be outliers. But US telco AT&T reported this week — along with strong financial earnings — that just 62 per cent of its wireless subscribers were on smartphones. That’s up from last year, but still means that tens of millions of people still haven’t made the jump. My question is: who are they? And do they need our help? [AT&T]