If you’ve ever wondered how McDonald’s manages to make its burgers look so much more appetising in the pictures than they do in real life, wonder no more. This video takes a peek behind the scenes at a McDonald’s photo shoot to explain some of the tricks that are used to make you crave a quarter pounder.
Amazingly, the ingredients in the two are exactly the same — though they do look very, very different by the end of the process. [YouTube via PetaPixel]