What Happens When You Push The Button?

Serious drama, that's what. In the best stunt I've ever seen for, well, just about anything, a Belgian TV channel staged this awesome prank, which literally left bystanders agape in astonishment. Push to add drama indeed.

I wish all PR stunts were this good, although I think I would have run for the hills when they started shooting. It'd get me hitting a lot more buttons about the place though, that's for sure. [YouTube via PRExamples]

Our newest offspring Gizmodo UK is gobbling up the news in a different timezone, so check them out if you need another Giz fix.


Comments

    Please replace flash mobs

    Hahaha....fantastic!

    Live Ads... that's what we all need in our lives! :)

    I wanna see it done here. It would be interesting to see how Aussies react to so much drama. Very cool.

    I thought Gizmodo UK had been around for a while?

    Good advertising. I liked it. Unfortunately, I'm not really sure they actually do 'know drama' since it was all 'action' ;)

      Maybe they know it so well that they appreciate its role in spectacle: absent! :P

    That made my day... Hopefully nothing ruins it.

    The best thing I've seen in a while. Would be awesome to be a part of a real life fake drama.

    "Video not available in your country."
    Awesome!

    not available in our country... :(

    Yeah, I LOVE it when I can't watch videos in my country, because being in a different country is such a great excuse for not being able to stream a fucking video!

    Awesome. I am ok with that kind of advertising do long as its on an infrequent basis.

    Awesome. I am ok with that kind of advertising do long as its on an infrequent basis.

    Awesome. I am ok with that kind of advertising do long as its on a frequent basis.

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