Serious drama, that's what. In the best stunt I've ever seen for, well, just about anything, a Belgian TV channel staged this awesome prank, which literally left bystanders agape in astonishment. Push to add drama indeed.
I wish all PR stunts were this good, although I think I would have run for the hills when they started shooting. It'd get me hitting a lot more buttons about the place though, that's for sure. [YouTube via PRExamples]