It didn’t suddenly jump back two and a bit weeks and become April 1st, did it? No? Good… sort of. Three Australian artists have created the fragrance you get when first opening up a new Apple product. Really: New Apple Product smell.
Macworld Australia writes that the scent was created by Melbourne artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn for the upcoming De facto Standard exhibition. It’s not just a question of any old stink, either:
The process of creating this signature fragrance started with an initial meeting with our client to understand the concept and desired effect of the fragrance. Once this was established, the ingredients for the fragrance had to be sourced. The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.
To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.