Over in the US, 55 IT specialists will huddle together in a dark room to keep company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.
Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:
* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defence, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!
Which is about the calibre of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]
Ozoneocean
Sunday, February 5, 2012 at 3:32 PMTakes a lot of resources and effort to keep the worst pizza in the world going out to fat people.
Kroo
Sunday, February 5, 2012 at 9:24 PMOh you took the words right out of my mouth. The fattest people on earth eating the crappiest pizza on earth. They deserve each other.
Jono
Monday, February 6, 2012 at 8:51 AMI was actually pretty impreseed with Dominos in the US.
Very different style to Australia.
awallafashagba
Monday, February 6, 2012 at 3:35 PMooof …. really it needs to be – Eagle boys every day …. or just Tuesdays for $5.95 Nyom !
TSH
Monday, February 6, 2012 at 11:06 AMDominos > Pizza Hut, even in Australia.
Having said that, if I were ordering pizza it’d be from a local joint that costs maybe $10 more but is actually made by someone who knows (and cares) how to make pizza. Rather than a first-job 15 year old who couldn’t give a shit.