
John Linton, the founder of one-time Aussie PC market leader Osborne and more recently of ISP Exetel, has passed away following a stroke.
Picture via YouTube
Linton’s son announced the news in a post on Exetel’s customers-only blog:
Yesterday my dad was doing what he liked doing best. Eating at a nice restaurant, drinking nice wines, and talking about the state of the telecommunications market in Australia, and the various companies that make this up.
At lunch he suffered what was thought to be a mild stroke, and was immediately taken to St Vincents hospital. He was conscious in the ambulance, responding to their questions, but when he got to the hospital he had trouble breathing and they needed to put him into a medically induced coma and put him on a ventilator to help him breathe. Unfortunately it turned out to be a very intensive stroke and there was nothing the doctors could do, without killing him in an operation or leaving him severely brain damaged. So last night, with most of my family present, his ventilator was turned off and a few hours later he passed away peacefully.
This is the saddest day of my life, I have lost my dad, my mentor, my boss, and one of my best friends.
However dad would not want us fussing over him, he would want to know what we have sold, which was actually one of the last things I said to him. He would also want Exetel to go on as he had planned for it to. He put in a place a strategic plan, so we need to move on as he had wanted us to, and remember him for the great man he was.
If any of you feel like buying my mum and family flowers, I would ask that you instead make a donation to his favourite charity, the Royal Society for the Protection of Birds.
Exetel is a popular ISP amongst our readers for its good-value deals (such as no upload counting on many plans), but Linton’s take-no-prisoners approach is also the stuff of legend. Customers who used too much data or who complained over support issues were just as likely to find themselves effectively sacked, with their contracts terminated early. Linton always maintained that a small group of customers could ruin life for everyone, and that it was better to ensure a good experience for the majority.
It’s worth remembering that well before Exetel was established, Linton also headed up the local operation for Osborne, licensed from its UK parent. In the pre-Windows 95 era, Osborne was the top-selling PC company in Australia, beating out the major global players and operating stores and support centres across Australia.

Osborne would have faced a tough time in the late 1990s regardless as the local PC industry effectively evaporated, but an infamous business decision arguably accelerated the process. Following a licensing dispute with Microsoft, Linton elected to ship all its machines with OS/2 instead. That proved unpopular with both business and consumer customers, and Osborne went into receivership in 1995.
Osborne was eventually purchased by Gateway in order to set up an Australian operation, but that only lasted until 2001 when Gateway withdrew from the local market. But the OS/2 decision continued to haunt Gateway staff,as Gizmodo editor Alex recalls only too well:
My first IT job, many, many years ago was working as a technical support engineer at Gateway 2000. As they’d assumed the Osborne business, that also meant taking on the support duties as best they could be performed with dwindling Osborne hardware stock. OS/2 was a particular nightmare, as there was no access to an OS/2 machine to provide any answers to support queries when they came in.
When I first began as a journalist back in 1994, the prospect of having to ring Linton for comments was a terrifying prospect. If he was in a good mood, you got terrific quotes. If he disagreed with your angle, he would curtly dismiss you as stupid. It was an effective baptism by fire, I guess.
When Osborne collapsed, my then-title managed to score an interview with him (by fax!), in which he proclaimed that Osborne would be back bigger than ever. That never happened, but with Exetel he clearly found a business he was equally as passionate about. RIP John.
UPDATE: Linton’s business partner Steve Waddington posted on his blog:
I have worked with John for the last 16 years, at four different companies, and been his business partner for the last eight years.
We started Exetel with the objective of creating a ‘perfect company’. We faced many challenges, some that would have undoubtedly overwhelmed anyone with less indomitable determination than John.
He was the toughest person I think I will ever meet. The most honest person I have ever met, and one of the kindest. But above all he was unique, with the clarity of vision and sharpness of mind that was simply awesome.
He has been my manager, my mentor and my friend.
[via Whirlpool]
Republished from Lifehacker



















Chris
Thursday, February 2, 2012 at 12:47 PMSad to hear but his newsletters made the customer feel like a peasant hinderence to him. His beliefs re the NBN were beyond stupid, when he was proved wrong he was silent. He has had some great ideas on how to build the business however his attitude to customers sucked.
KRiSX
Thursday, February 2, 2012 at 2:02 PMsad news.. i met john quite a few years ago back in his swiftel days… offered me a job but i turned it down for whatever reason
he did teach me a few things that got me where i am today though… so thanks John… R.I.P.
Graham
Thursday, February 2, 2012 at 2:37 PMSad news… as I was an Exetel customer several times over the years. John always had a unique approach to business and whilst it didn’t always make his customers happy I think he would have been a very down to earth and honest bloke (even if the chopping and changing of plans eventually saw me leave the service). You could tell from his emails that he wanted his customers to be able to see behind the curtain.
Jon Biddell
Thursday, February 2, 2012 at 2:39 PMThis is indeed a very sad day… I have been a customer of Exetel since the very beginning (I think I was in the first 1000) and had fallen foul of John’s “customer sacking” once….
However, he was firm but fair – after admitting my mistake and eating humble pie I was welcomed back into the fold, as it were, and all was forgiven.
John’s views on the NBN were unpopular with many people, but that’s what made him John Linton – if he wasn’t arguing with someone something was wrong.
He leaves behind a great legacy for his family, and for all his faults, a customer base that is the envy of many of his competitors.
R.I.P. John – you will be missed.
chugs
Thursday, February 2, 2012 at 5:04 PMits funny i never meet the man but he irrecoverably changed my life in ways that no one has (and no he didn’t touch me).
he basically destroyed or was partially responsible for the destruction of every company I ever worked for, those being One.Tel, Swift, Apple/flow and in some ways contributed to Powertel’s merge to AAPT (seeing exetel were a major customer and dissed us for Optus). really i find it strange that his legacy, even with CBA and Osborne still somehow affected, directly, my employment over the last 12 years.
I might have disagreed with everything his ever done. I might hate his lackys and the arrogant and distinguishing behaviour he installed in his people (seriously one of his main people was in the running for biggest asshole customer of the year @ exetel).
But that doesn’t stop me from say that I’m sad to see him go. Who will change my life moving forward?
David
Thursday, February 2, 2012 at 5:08 PMRegardless of anyone’s personal feelings towards the man, the simple fact of the matter is that he was such a HUGE part of every single aspect of the company that IMHO there’s really only two ways that this can play out for Exetel moving forward:
1) They enter into a slow death spiral before eventually becoming irrelevant, and/or;
2) They end up being sold/bought out by another ISP.
Rosemary S
Thursday, February 2, 2012 at 5:31 PMbon voyage!
smurfydog
Thursday, February 2, 2012 at 8:00 PMSad news indeed.
I have enjoyed being an Exetel customer over the last 5 years or so. I have seen my DL allowances increase and fees reduced.
One or two years ago when I rang them to change plans, I was told about a much better plan that was to be announced in the coming days due to a new contract they had just signed with Optus and was put on it straight away.
John’s monthly newsletter was a welcome look into the Exetel business, one he was deservedly proud of, and his personal daily blog went beyond just the ins and outs of business, they were an honest look at the man himself.
In John’s last blog post from yesterday morning, his last paragraph reads simply:
“I wish I was much better at my job and was a lot younger.”
I haven’t always agreed with John, but I have a lot of respect for him.
RIP
Rick
Thursday, February 2, 2012 at 8:34 PMThis comment has been reported for inappropriate content and is awaiting review.
James Linton
Friday, February 3, 2012 at 10:19 PMDear Rick,
Perhaps, you might like to say this to my face? I will be available from 9am on Monday at Level 5, 121 Walker Street, North Sydney. Alternatively, please email me and set up a time convenient for yourself.
James Linton
RealView
Thursday, February 2, 2012 at 8:43 PMI’ve never been an Exetel customer but had I known it was the same person as Osborne Computers never would have been.
What a dodgy business that was in it’s last year of operation. My dealings with Osborne were very unpleasant however after much screaming & nasty threats I did manage to get monies paid for several never delivered PC’s back 2 days before they collapsed.
Snapper
Thursday, February 2, 2012 at 10:49 PMTo those that are critical, haters will hate. I pity your tiny minds, if you have nothing positive to add today is not the day to air your views. My thoughts are with his family and I hope they find some peace in the positive comments that are here.
My memories of John are positive, I worked for Osborne for many years up to and well past it’s sale to Gateway. In that time the man gave me many opportunities and mentored many people in the art of attempting to do better professionally and personally.
Through these opportunities I met my partner, my best friend and many others I care to call friends. Since my time there I have advanced my career significantly using the tools and methodologies he embedded in me and promoted to all who would listen.
Having now worked for a number of major players I remember my time there fondly as since I haven’t found a more dynamic or exciting environment.
So from me, vale John Linton and thank you.
Snapper
Fibreboy
Friday, February 3, 2012 at 2:10 PMHave a little respect for John’s family you nasty pack of tools, While I agree John could be challenging at least he was honest and wasn’t going to piss in your pocket and then diss you when you left the room, like most of the ego driven personailities that make up the self elected ISP elite here in Australia. John had strong views and was never a sheep unlike many.
RIP John
Milo
Friday, February 10, 2012 at 4:02 PMRIP John. Like many others, you have impacted my life & my career in more ways than you could have imagined and I never got to thank you for that. You were my boss at Osborne but mostly you were my mentor and friend. Thank you for sharing your vision, your kindness and your honestly. Our thoughts are with your family in this difficult time. Karen, James – take care & God Bless.
ExEmployee
Sunday, April 8, 2012 at 5:22 AMWhen you lose a family member, you defend the departed. So.. the positives: He knew how to get results. I remember a comment he made about debtors not being a problem because he would send someone to see then to break their kneecaps. Quite talented in a heirarchical sense. If you were doing what he wants you to do, you’ll probably succeed in business. He loved art. I have to say the guy intrigued me. I didn’t like him, but learned how to be ruthless. Fortunately, I dismiss that lesson because I wasn’t into screwing people. I hope someone writes a book about him, because he was a unique individual in my life and I haven’t seen anyone similar. Perhaps Al Pachino in the Godfather would be my closest personification.
lg
Friday, May 4, 2012 at 12:13 AMOne anecdote..
A bright morning in the Brisbane Branch of Osborne, at 6:45 AM, the phone rang. I picked up the phone to hear our mighty CEO say “John Linton here.. I want to speak to K”.. I should have talked about the time difference between NSW and Quesland to start with, but I could only said “Sorry John but K is not here yet”… I let you imagine the rest of the conversation with a lot of F this and F that, the yelling was also quite impressive.. And as he was about to hang up on me I gathered all the courage I could find and I said “John?!”, he barked a “YES????!!!” as scary as you can imagine, at me, and I managed to say “John it is 6:45AM here in Queensland”.. He replied “Fu%@ing Daylight Saving……. Tell K to ring me when she gets in”, then he hang up on me.
How can you not love this guy? anyway it is all fond memories now..
Genuinely sad to hear the news.
Owen
Friday, May 4, 2012 at 8:11 AMI heard the news late about John’s death but it was no less impactful. I worked for John in the Osborne days (right to the bitter end) and I have to say it was life changing. I learned from John, at a very young age, so many things about what to do in business and what not to do in business. There are equally many behaviours that I would never, could never emulate.
He was a rare enigma of a man who called it as he saw it (no political correctness for anyone) even if most people would be shocked with what he said or how he said it. WYSIWYG.
But equally, somewhere under his sometimes brutal persona, I saw a side that showed great care and pride in developing and inspring people. He truly inspired group of young managers at Osborne, as much as we feared and often disagreed with his methods.
I have so many of his famous quotes in my head but the one that stands out for me is: “That’s very interesting but do it anyway” (after offering your opinion on something).
Farewell to one of a kind. I won’t shed a tear but I will say thanks for the inspiration and kick in the arse.