Apple’s always been known for its iconic advertising. In the US this Christmas season, it looks like the company has decided to bring in the big guns to sell the iPhone 4S… That’s right – Santa is an iPhone user.
The ad showcases Siri, although remarkably the ad doesn’t mention the word Siri at all. It does make the service look a lot more useful than many people have found it actually is, although surely Santa talking into his phone would wake up at least one of the children he’s delivering presents to…
[via Mashable]

















MDolley
Monday, December 19, 2011 at 11:19 AMI was expecting it to be horrible, but I liked it.
Nicholas
Monday, December 19, 2011 at 6:27 PMSame, it was cute. Not trying to be in your face funny, but would Apple ever do that?
adam
Monday, December 19, 2011 at 11:21 AMThere is a bit of a privacy issue there, he can just ask where some ones house is and gets directions?
Kristin
Monday, December 19, 2011 at 12:14 PMYou can do this with siri if you have an address saved for someone in your phonebook; lie; i have my parents address so i can say; give me directions to moms house; because its saved in my phone; not because it knows peoples addresses lol.
FalKirk
Monday, December 19, 2011 at 3:18 PM“There is a bit of a privacy issue there…”
Honest to God, would you lighten up? It’s SANTA CLAUS! You know, the guy who invades billions of homes once a year without asking permission. Can you just suspend disbelief for a moment and recognize that Apple’s being a little whimsical here? Sheesh.
Corey
Monday, December 19, 2011 at 11:28 AMLucky he’s not using Android, otherwise CarrierIQ would know his secret workshop.
Pmac
Monday, December 19, 2011 at 12:24 PMI realise this is trolling (iphone’s before ios5 also have Carrier IQ), but it’s particularly stupid since a mobile phone can be triangulated simply by the cell towers it’s connected to.
Plus there’s probably no reception at the North Pole.
Corey
Monday, December 19, 2011 at 1:18 PMWell ip4S don’t run anything other than io5, thankfully Santa is safe.
Commander Shepard
Monday, December 19, 2011 at 9:18 PMBe proud man, you have the latest (apple) device but id prefer something that isnt third party hardware pretending to be innovative, sandwiched between two panes of glass.
Barry
Monday, December 19, 2011 at 11:47 AMThe television ad was a great little number and I liked it a lot but let’s have a think about this for a minute (I like to ruin this for the Apple lovers :-p ).
Santa, the jolly fat man in a red suit (created by Coca-Cola) would be flying at (let’s say) 15,000 feet or higher and I’m not sure there is an Internet connection that high so Siri wouldn’t work as it requires a connection to the Internet.
iPhones wouldn’t have enough storage space to store that much information and 3.4 billion appointments in one night. I think the calander would not be usable and Siri would have a heart attack trying to work out the nano seconds and can calanders do seconds or smaller???
The Telephone Carrier would be loving Santa on this night as his Mobile/Internet connection would be in the thousands of dollars or more because you would have roaming charges to deal with and that’s double or triple than normal cost and let’s havea think about that for a minute and ask “Who pays Santa?” so how would he pay the Telco companies the bill?
Same areas that he visits might not have an Internet Connection so the mapping function would fail and no doubt end Christmas as Santa would be lost if he relied on Google Maps (give Tom Tom a go Santa).
If we think in a logically manner, Santa wouldn’t use an iPhone or any other Mobile device with limited storage. He would have a specially designed device designed and created by his Elves that is a mix of magic and technology.
So apple but your device wouldn’t be up to the demands of Father Christmas and your devices aren’t magic.
Happy Holidays
Scott
Monday, December 19, 2011 at 12:44 PMBarry…get a life. Enjoy things for face value and quit being such a Grinch.
Rudolph
Monday, December 19, 2011 at 12:57 PMyou forget
apple devices ARE magic and revolutionary remember, so they are in fact created by elves
Barry
Monday, December 19, 2011 at 1:52 PMOver worked and unpaid Elves. Two days off a year…what union wouldn’t love to get into that. :-p
Pat
Monday, December 19, 2011 at 3:50 PMWhen was the last time you got laid Barry? Holy! Get a life you loser
MDolley
Monday, December 19, 2011 at 12:57 PMA) Everybody knows that Santa has in-sleigh WiFi.
B) Everybody knows that Santa has an iPhone that uses magical internal memory giving it unlimited storage
C) Everybody knows that Santa runs his own Global 4G Network
D) Again, personal global 4G network. Also, Santas iPhone uses his own mapping application that was integrated into the OS especially for Santa
E) Santa did have a different device, but he couldn’t get Angry Birds so he got his Elves to work with Apple engineers to create the iPhone 4SS (The second S is for Santa)
Barry
Monday, December 19, 2011 at 1:48 PMMDolly
Let’s think about this. How and where would Santa get the money to create a global 4G network? I’m sure that the returns on using a global network for one night would not make Santa’s Accountant very unhappy. Santa wouldn’t sell his magic to pay for it either and don’t you think the power to run these towers throughout the world would be far to costly and just imagine how much power the cloaking system would suck from power grids.
Santa could be a Mastermind Hacker, piggy backing on existing telco users’ devices as he travels the wrold in a matter of minutes or at best a few hours.
A purpose built onboard WiFi would make sense for the Mastermind Hacker idea. Given enough power, it could be done but how much can power can raindeers produce while flying?
What about Satelites (sorry for my bad spelling). Using a sat phone to connect to these 4 to 8 orbiting the Earth would be make more sense but that would remove iPhones completly. Sats would be cheaper than a global 4G network, which has to use Sats anyway when going from country to country.
But alas, iPhone isn’t a sat phone, however, it could look like an iPhone but it wouldn’t be an iPhone :-p
Of course this is all fun and games and only meant as a joke because it is the silly season after all.
Barry
Monday, December 19, 2011 at 1:50 PMOops…I mean Santa’s Account would NOT be very happy. sorry.
MDolley
Monday, December 19, 2011 at 4:07 PM“Let’s think about this. How and where would Santa get the money to create a global 4G network?”
The same place he gets all of his money. By being the biggest distrubutor of bagged ice in the world. He also sells naughty list information to government agencies.
“I’m sure that the returns on using a global network for one night would not make Santa’s Accountant very unhappy.”
He uses the global network around the clock. It’s how he collects niceness data.
“don’t you think the power to run these towers throughout the world would be far to costly and just imagine how much power the cloaking system would suck from power grids.”
Santa has super advanced solar technology, but the oil companies have prevented it from going mainstream.
Kroo
Monday, December 19, 2011 at 10:34 PMBarry, I’m sure Santa uses the Klingon cloaking device which is only vulnerable when firing plasma torpedoes, and are far more economical to run than Romulan cloaking devices. So whatever he saves on the cloaking power, can easily be transferred to the 4G data transmitter, and flying at high altitude, he won’t need internal coolers to cool the servers. Quite a simple setup once you think about it. If he chose android on a samsung device, the battery wouldn’t last the night.
Mr Kips
Monday, December 19, 2011 at 2:00 PMBarry debates the logic of an ad based around Santa Claus. *face palm*
Barry
Monday, December 19, 2011 at 2:26 PMso do others as well :-p
Brett
Monday, December 19, 2011 at 10:08 PMBarry, if he can afford to make toys for 3.7 billion children, I’m sure 24hrs on the phone once a year is hardly going to kill the bank.
Joel
Monday, December 19, 2011 at 12:03 PMI liked the ad, has the simplicity and humour of an Apple ad.
Sean
Monday, December 19, 2011 at 1:20 PMB) Don’t be ridiculous. It’s all in the cloud.
Sean
Monday, December 19, 2011 at 1:21 PMWhoops. Wrong post.
Jon
Monday, December 19, 2011 at 12:04 PM@Barry haha I can’t be believe you just broke that down like that. Really? You could do that for basically every commercial lol
Chris
Monday, December 19, 2011 at 12:07 PMNo wonder he does not visit me every year, stupid iPhone
Chris
Monday, December 19, 2011 at 12:08 PMYou do realise that it is also on the iPhone so Carrier IQ knows who’s been naughty and nice.
Barry
Monday, December 19, 2011 at 12:34 PMCarrier IQ to US Senator – “But we created it for Santa Claus”
Johnny P
Monday, December 19, 2011 at 12:44 PMI guess Santa isnt coming to kids in Australia since location services dont work
Wayne
Monday, December 19, 2011 at 12:44 PMDid anyone else notice that his 3.7 billion appointments were all spaced out 3-4 minutes one after another?
how did he expect to deliver all 3.7 billion in the night with a 3-4 minute timeframe per visit?
apple just made me realise santa aint real because it was not magical enough =(
Charles
Monday, December 19, 2011 at 12:59 PMYeah, and are there actually 3.7 billion Christians in the world?
Rudolph
Monday, December 19, 2011 at 12:59 PM@wayne
it also concerns me that its ONLY 3.7 billion appointments
does he mean 3.7bn children, or apple conciously excluding all the jews and non christians?
Rudolph
Monday, December 19, 2011 at 1:00 PMsurely apple doesnt want to alienate a part of its customer base.
Adam
Monday, December 19, 2011 at 3:02 PMIm pretty sure Santa asks how the REST of his day looks, implying he has already made some stop overs. also, Santa doesnt visit people on the naughty list either. which explains the low number.
Dkruefk637
Monday, December 19, 2011 at 3:45 PMWhy is so many against the iphone now? i have one and i use siri all the time, if i dont want to type somthing or playing music etc. and why would i buy a 4G phone when its in like 5 places pointless. Iphone 4s is a powerful device.
Paul W
Monday, December 19, 2011 at 5:39 PMvideo spoof!!
http://www.youtube.com/watch?v=xFdtaPU2yV8