I wish Apple still made ads like this Ghostbusters-possessed creation from 1984. The modern ones, while obviously very good at contributing to Apple’s bottom line, just seem so sterile in comparison.
Apple’s enemy in this clip is “Blue”, an older moniker for IBM (and mostly retired, with the exception of a certain chess-playing supercomputer). Watch as the former company’s posse blasts the latter’s apparently underwhelming and uncool gear, transforming it into boxes filled with Macintoshes.
The proton packs are shaped like Macs, which explains their transmogrifying abilities, and also enhance the wearer’s ability to make pull a variety of entertaining grimaces, at the cost of moving perpetually in stop motion.
I don’t know about you, but I completely forgot how damn catchy the Ghostbusters theme is.
Antonia
Saturday, December 31, 2011 at 12:34 PMWow, now giz is blatantly showing Apple ads ;-)
Logan Booker
Saturday, December 31, 2011 at 1:25 PMI’d show more if they were even remotely like this! :)
Commander Shepard
Saturday, December 31, 2011 at 2:29 PMFair call, would prefer this over the whole silhouette thing they’ve been running with for ages.
Ozoneocean
Saturday, December 31, 2011 at 8:26 PMI’m shocked! People over 20 in an Apple ad o_O
Jobson
Saturday, December 31, 2011 at 9:25 PMApple cannot make ads like this anymore as they have now become the BIG BLUE COMPANY that they liked to target. However if the wish to lampoon themselves then they will be able to make ads like this again.
Virt Atomican
Sunday, January 1, 2012 at 9:04 AMIt’s ironic how Apple has become that which it once despised.
con
Sunday, January 1, 2012 at 2:30 PMis that Jon Hamm from Madmen at 00:57 ?!
Ash
Tuesday, January 3, 2012 at 11:07 AMA two minute Mac ad with no show of what the Mac actually looks like or does, or shows the branding in any way is pretty bad. Perhaps this ad was only for the pre-game or cinema halls.