This Plastic Bag Is A Jony Ive Wet Dream

The Minimalist backpack. Super strong, super light, super compact and waterproof. It’s made of nonwoven Dyneema which is 10 times stronger than steel. Cool materials, but it’s a $US128 plastic bag! Uncomfortable enough that it should be recycled. In hell. [Outlier]

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(3 Comments)
  • [–]

    Jono

    Friday, December 9, 2011 at 8:42 AM

    If they manage to sell them, good on them!

  • [–]

    cleverclogs

    Friday, December 9, 2011 at 11:09 AM

    Ughh, there’s no padding, that’s going to be a very uncomfortable backpack.

  • [–]

    Segiy

    Friday, December 9, 2011 at 10:17 PM

    The concept is that you carry less and it all weighs less – ergo don’t need padding

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