Pantone, official arbiter of the visible spectrum, has declared its selection for next year’s color — a statement of both insane arbitrariness, and great weight in the world of things. So what’ll it be? You’re lookin’ at it!
The above hue is Tangerine Tango (also referred to as “red”), which, as The colour of 2012, must grace one object in your possession, lest you feel like a peasant. It’s… kind of boring? Maybe it’s seeing it on a piece of fabric instead of a shiny computer or vibrant iPhone case, but it’s not really doing much for me here. But Pantone disagrees, duh:
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango [top] is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
If you think you can differentiate between Tangerine Tango and the other trillion shades of red, keep your eyes peeled — it could be popping up on an expensive manufactured item near you. [bookofjoe]
David Wilson
Monday, December 12, 2011 at 5:17 PMSomeone has obviously made too much Tangerine Tango and are trying to pawn it off to the ever susceptable fashion concious. EVERYONE knows that next years colour is #30391C! Pantone is only for printing.
Ben Zemm
Monday, December 12, 2011 at 11:49 PMOf course tangerine tango is #EB6E52 according to some PDF I just found.
Listed under 2008 In Color Collection.
I wonder how it goes with your greenish? Probably not very good.
Corteks
Monday, December 12, 2011 at 5:22 PMAhahahahah that description from Pantone is pretty amazing. I mean I think you have to be pretty creative to come up with such eloquent BS.
I’ll agree it’s a nice colour for a feature wall or something, but that’s certainly kind of irrelevant to me as I’m in a rental house. And yeah, “colour of the year”? What a silly statement.
nebarik
Monday, December 12, 2011 at 5:35 PMhmm strange, i kinda already decided to go red next year. wear a lot of red etc.
for example 2011 to me was very green. dyed my hair green, wore a heap of green.
i like the way you think pantone
JD
Monday, December 12, 2011 at 5:47 PMPah, like any of us can even tell what colour that actually is on our cheap LCD monitors.
Ozoneocean
Monday, December 12, 2011 at 6:36 PMI dunno man, my Cintiq costs more than most people’s computers and TVs combined, it does a pretty decent job of showing print colours how they’re meant to be seen…
Still looks like boring brick-red to me.
Cameron
Monday, December 12, 2011 at 6:10 PMFuck. Now I’m going to have to get rid of all the shit in my house that’s red so as not to look like a pretentious hipster. Which is kind of pretentious. Fuck.
Ty Hancock
Monday, December 12, 2011 at 6:56 PMaka Voda-red?
SkinHead
Monday, December 12, 2011 at 7:44 PMOhh shit. Looked down and the inside of my leather Iphone case is that color.
First time in my life I’m ahead !!!
Womp
Monday, December 12, 2011 at 10:05 PMIt looks orange to me.
Tangerines are orange, not red.
The quote you used clearly says it is orange.
Sam, why have you called it red?
Ben Zemm
Monday, December 12, 2011 at 11:42 PMAlong with lime green
Are the colour of the snakes
I am seeing. *hem*
MEHVISHB
Tuesday, December 13, 2011 at 1:31 AMOH MY!!!I THOUGHT VIOLET OR PURPLE WOULD BE THE COLOR OF 2012
I THOUGHT 2012 WOULD be amazing
warcroft
Tuesday, December 13, 2011 at 6:41 AMGo here to see the colours of the past years:
http://en.wikipedia.org/wiki/Pantone
Tango (in the link above) looks like straight PMS021 Orange. It is not red at all.
ba!
Tuesday, December 13, 2011 at 8:14 AMand then take a quick link here: http://en.wikipedia.org/wiki/Color_theory
ba!
Tuesday, December 13, 2011 at 8:15 AMThat swatch is honestly going to look different to every single person who has a look at it. Unless its two people that have their screens calibrated exactly the same..but i doubt it.
Mikey
Tuesday, December 13, 2011 at 11:14 AMTruly awesome. I have always loved red. I’m painting my whole body with this colour starting now.