Siri Sounds Like Arse In Japan. Literally.

You’d think the smart people at Apple might check for this kind of thing in advance, but alas. Japan’s giggling in the wake of iPhone 4S’ birth, as voice control wizard Siri sounds a lot like shiri — arse. Oops!

The WSJ’s Yoree Koh reports the confusion is so bad that Google Japan actually asks users if they’r searching for 尻 (shiri) when they enter Siri. While I’m sure a lot of Japanese browsers are in fact looking for arse online, most of them are just trying to get the scoop on the new iPhone. Not that Siri will support Japanese in the first place.

One (poorly Google-translated) Japanese tweet really says it all: “iPhone devices can talk and magical arse.”

We should have just skipped the liveblog and posted that. [WSJ via TNW]

Discuss

(5 Comments)
  • [–]

    Flame

    Thursday, October 6, 2011 at 9:06 AM

    I often talk out of my arse, but Siri let’s me talk into it?

  • [–]

    jack

    Thursday, October 6, 2011 at 9:50 AM

    L and R are the same in Japanese. Siri and how it’s pronounced in english sound nothing like Oshiri in Japanese. I can see how autocorrect on a computer would think this new word was misspelled.

    • [–]

      Comment

      Thursday, October 6, 2011 at 1:28 PM

      You forget that Japanese has no ‘natural’ SI sound. And the O in Oshiri is an honourific and doesn’t need to be there.

      SHI し/シ is used for the SI (ci/cy) sound. (also, non Hepburn romanization specifically uses SI for し/シ)

      So yes, they would say SHI.RI for Siri.

  • [–]

    olearymo

    Thursday, October 6, 2011 at 10:19 AM

    Everything means something in another language.

    Wait until we make contact with aliens. It’ll be so awkward!!

    • [–]

      Morkai

      Thursday, October 6, 2011 at 2:27 PM

      Human: “Hello, welcome to Earth”
      Alien: “What did you call my mother!!?!?!”

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