It sounds straight out of the webpages of the Onion but it’s true, Condé Nast magazines like Wired, Details, Epicurious, Glamour, Allure, Golf Digest, etc. will be “delivered” to people’s personal HP web printers so that they can presumably read them without having to go to the magazine stand. This is real! You schedule when you want to read the mags and your HP printer starts spitting out the pages.
I guess this could work in a bizarro world where there is no such thing as tablets or laptops or computers or smartphones or the internet or common sense but we’re not living in that world! Instead, we live in an era where people are ditching their printers cause they’re useless, people who have printers never print anything because printer ink is arse expensive and print media is dying (which is legitimately sad). But still, combining print and more print is the dumbest thing HP’s done this… month, I guess.
But HP is serious about this. And since they want to revive the printer as some sort of news hub, they’re offering a subscription service for printer ink delivery. Subscriptions for HP Instant Ink will start from $US5.99 to $US10.99 per month depending on the product line (shipping included). This will not end well. [HP]
Image: photographer2222/Shutterstock
Salmonpie
Thursday, October 13, 2011 at 9:11 AMThis is dumbest thing I have read today. HP knows how much Ink costs I’m guessing? It would be cheaper to have a print your own crack machine! We have a printer because my wife is a designer and the rate at which we go through ink is ridiculous.
TSH
Thursday, October 13, 2011 at 10:01 AMIs there a limit to how much ink you can get for $11/month? Ink is the major cost of a printer, and I do feel like my poor lil’ inkjet doesn’t get enough love just because I don’t want to waste ink on a single-photo print job.
Ekbul
Thursday, October 13, 2011 at 5:26 PMFrom the title I thought it was going to be some sort of do it yourself make your own mag thing. That’d be cool for making your own comic books.