The Behind-The-Scenes Story Of The Nike Air Mag

The Nike Air Mag auction has wrapped up and has raised $US5.6 million for the Michael J. Fox Foundation for Parkinson’s Research ($US11.2 million if you count Sergey Brin’s contributions). It was an absolutely worthy cause for the iconic shoe.

In all, there were over 38,000 bids on eBay with the cheapest pair being sold for $US2300 (a size 7) and the most expensive pair being sold for $US9959 (size 10). Other pairs sold for more in different auction settings. Sneaker News has the full recap of the auction and it’s a really great source for number nerds.

Also, Nike recently released the full story of the Nike Air Mag and as I’m still absolutely in love with the shoe, I can’t stop watching and reading any new material about them. And I’m still learning new stuff! Like I didn’t know one version of the “power laces” in Back to the Future II actually had holes in the sole so someone could pull down the laces underneath the street (the magic of the movies!). They’ve also released videos about the auto-resizing, auto-drying “McFly” jacket too (which I didn’t know Nike had a hand in making). Watch them all.

I really hope they come out with a 2015 version. I also really hope I can afford to buy it by then. [Nike, Sneaker News]

Discuss

(5 Comments)
  • [–]

    Drew

    Wednesday, September 21, 2011 at 2:34 PM

    In the second to last video thumb he looks like he’s having a stroke.

  • [–]

    simon

    Wednesday, September 21, 2011 at 2:42 PM

    i always feel depressed when i see mike-j suffering with parkinsons… a great talent that should not only be remembered for back to the future but all the great work he has done through out his career

    itd certainly be great to see a cure in my life time and in michaels

    • [–]

      Scott

      Wednesday, September 21, 2011 at 4:04 PM

      +1

    • [–]

      Dennison

      Wednesday, September 21, 2011 at 10:22 PM

      I like it when I see companies do things, major things for Charity.

      I couldn’t afford a pair of those shoes, so my little but important contribution is using my PS’s and PS3′s to do folding@home.

      Hopefully we can find a cure for a lot of terrible illnesses one day.

  • [–]

    Azza

    Thursday, September 22, 2011 at 10:03 AM

    Win all around

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