This week Microsoft followed Apple’s lead and quietly brought local Windows Phone Marketplace pricing more in line (though not completely) with the US. I reached out to Microsoft for comment, and here’s what they had to say…
A Microsoft Australia spokesman confirmed that they’ve been watching the exchange rate:
“Periodically (such as with the addition of new markets) we modify price tiers on a country-by-country basis to adjust for fluctuations in global currency exchange rates. The goal is to maintain consistent application pricing (net of applicable taxes) across markets. During the nine months since our initial launch, some currencies have gained and some have lost strength relative to one another. The changes made this week bring global prices more closely in line with the values established 9 months ago.”