Nokia: Ovi Brand Ditched; Now Everything’s Just ‘Nokia’

After killing off Ovi Music in January, the new Nokia is shedding its old image, rebranding all its live Ovi services as “Nokia services”. That means the Ovi app store will just be known as the Nokia app store. [NokiaConversations]

Discuss

(6 Comments)
  • [–]

    adrian

    Tuesday, May 17, 2011 at 12:09 AM

    FINALLY. I never got the Ovi thing.

  • [–]

    moggyx

    Tuesday, May 17, 2011 at 9:13 AM

    So, Nokia Music changed to Ovi Music and now returns to Nokia Music…. wow

  • [–]

    Matt

    Tuesday, May 17, 2011 at 9:21 AM

    Hopefully the Nokia PC client gets an overhaul while they’re at it. The ovi suite was the deciding factor in why I droppped nokia and went to android.

  • [–]

    DoctorOwl

    Tuesday, May 17, 2011 at 10:35 AM

    Ovi was one of the biggest and most pointless failed rebrands in history.

  • [–]

    Terence D

    Tuesday, May 17, 2011 at 11:13 AM

    Sorry Nokia, switched to Android and loving it. Symbian is still Symbian, no matter what label you stick on it.

  • [–]

    Chumly

    Tuesday, May 17, 2011 at 1:57 PM

    I could never understand the idea behind Ovi.

    Nokia is (was?) the most recognisable brand in telecommunications and they decided to use Ovi instead???

    Senior management of Nokia since ~2008 has made seriously poor choices all around.

    I remember when my N95 was the bees knees…

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