These are so cute - much cuter than the Halfsies from a few years ago. The addition of augmented reality means each toy - or Suwappu, as they've been called - interacts with its environment differently, depending on which body part is attached.
The head of the Suwappu has the personality, with the lower-half determining the environment. When viewed with an app, the toys seem to be interacting with one another and what's around them.
With eight characters available to collect, that's a lot of multiple personalities to contend with. The two companies behind the toys - the British designers Berg and Japanese ad agency Dentsu - are currently exploring commercial opportunities at the moment, so with any luck they'll be available shortly. [Dentsu via Boing Boing]