This is unbelievable. At an event in the US, Facebook's head of U.S. agency relations Sarah Personette shared some statistics about Facebook usage. CEO of Buddy Media Michael Lazerow shared the slide, which tells us that over 10 million Australians are active Facebook users, with 66% of them logging in daily. That's 6.6 million people checking Facebook here every day!
While that figure pales in comparison to the 150 million active Facebook users from the US, 70% who login daily, it's still almost a third of our population checking Facebook every day.
Who said Facebook was a time sink?