Ruslan Kogan made a huge splash earlier this year when he got into a war of words with Gerry Harvey over pricing of consumer electronics. At the time, we decided not to cover the slanging match – it was perfect fodder for Today Tonight, but not so much Giz. But last week Gerry Harvey came out petitioning the government to start charging GST on all products purchased online from overseas. Hey Gerry, why don’t you move with the times, get online and STFU?
Image: Wikimedia Commons
It’s such a sad state of affairs when a millionaire like Gerry Harvey, who built his empire from the ground up decades ago, has to try and petition politicians to change the laws so he can continue to sit on his pot of gold in a changing world. For an apparently intelligent businessman, the fact that he has ignored the potential and demand for online shopping for so long lends itself to Kogan’s claims that Harvey is quickly become outdated in today’s world.
You don’t have to look very hard to see how little Harvey has paid attention to the changing retail landscape and the boom of online shopping. Simply visit Harvey Norman’s website and try and buy something online… You can’t do it, can you? At best, you can add a product to a wishlist and have it ordered at your local bricks and mortar retail store.
The problem with these retailers demanding that customers fork out GST on online purchases is that they’re trying to punish consumers for trying to get the best deal. There’s no question the the overheads of running a store like Harvey Norman must be huge – things like rent, electricity, water, cleaning, and floor staff – all need to be taken into account when selling goods. Then there’s the cost of advertising, which is an even bigger expense.
But the demand to enforce GST on online purchases is ridiculous for another matter altogether – how the hell would it be enforced? Unless all international online retailers are forced to charge GST – which isn’t possible – there’s simply no way of ensuring that online purchases are charged GST. To try would cost taxpayers ridiculous amounts of money as well, all so poor millionaires like Gerry Harvey don’t have to suffer dwindling profit margins.
Ruslan Kogan describes the situation well:
People are getting smarter and smarter every day. They’re one Google serach away from finding out how much any product costs anywhere in the world.
Now an efficient business model should be able to operate locally and deliver a product for better value to consumers in Australia than any international business. For instance, the cost of international freight is massive, so by bringing in container loads of products to Australia and distributing it locally, you could do it more efficiently by selling it online.
But in a world full of eBays and Kogans, of online-only sellers who don’t have huge overheads, trying to gain an unfair advantage over the up and comers by getting government to change the laws is absolute douche-baggery at its worst. So Gerry… Maybe instead of complaining, why don’t you step back and innovate – bring your business into the 21st century instead of trying to get laws changed to keep your 20th century business model successful.
[ABC News]




















Tom Tucker
Monday, November 29, 2010 at 11:12 AMIt wont work.
Thanks to Facebook, Twitter and the likes, consumer backlash is not what you want in this age on the terabyte.
Your business can disappear in 1 week if you cause a Facebook backlash.
Understanding what is happening the key to any business.
Gerry Harvey obviously did not understand as he is challenging the status quo instead of being smart about it.
olearymo
Monday, November 29, 2010 at 4:00 PMThe people who buy electronics at Harvey Norman are the sort of people who have never HEARD of Facebook.
Brian O'Dowd
Friday, December 3, 2010 at 8:49 PMHey Tom why did you have to quote facebook and twitter in your first sentence? Got nuthin to say of substance? Just like you, Gerry Harvey has got no idea whats going on. Thats why he was not personally at the opening of his new store in Morwell, VIC 3840 on the 03/12/2010. If it was my business I would try to make a personal appearance, just to make sure it was a success. Lost the plot or what?
Robert
Sunday, January 9, 2011 at 10:28 PMJerry Harvey was trying to bring in Asian workers for his Horse studs because A ustralian workers were to expensive, I have heard that his wife owns the retail outlet Joyce Mayne ,it,s a pity this greasy Billionair could not sell out to give someone else a chance in the white goods industry instead he now owns the Rick Heart chain in western Australia how gready can one man be.
Salmonpie
Monday, November 29, 2010 at 11:13 AMWhen I moved from the UK 4 years ago I was shocked at how little was online, Harvey Norman, Myer, The Good Guys, these are all shops that should be selling online. We live a country with NBN aspirations but a 56k retail mentality!
Brad Young
Monday, November 29, 2010 at 11:14 AMCould not agree more. Now also David Jones has jumped on the Hardly Normal bandwagon. These are two of Australia’s most expensive retailers and they are crying poor?
Maybe if they lowered their prices a bit and stopped being greedy, we would all buy from them.
If your market changes, you need to adjust. Your market does noty change for you
Adam
Monday, November 29, 2010 at 1:06 PMI work in electrical retail & get so pissed off with the mentality of all the stupid people that think they know how the industry work.
We don’t work on 50% mark up we are working on a 10-15% if we are lucky these days. Most TV’s that we have sold in the last few months have been at -2-6% (yes that is a minus).
What people don’t understand is that Australia is a small country, the big company’s in Australia like Sony, Panasonic & Samsung don’t get as good a deal as say in the US. They also have big factories & lots of staff they have to pay, they have to print catalogs, put ads in the newspaper and on TV. This cost millions of dollars.
When an online stores import from overseas they are bypassing all these extra charges that are put on by the big companies to cover all there cost and make a profit, no one works for free we all need to make money.
When it comes to the retailer we also have to make a profit, pay for our staff & all the other bills that come along with owning a store, this runs into costing a lot of money each month. Once you take all this into account we are not making a huge amount of money, the last 18 months we have only just seen us scrape through, we actually lost money last financial year.
When a store is selling online that are parallel importing goods without GST there is no way a store can compete with this. It’s all good saying that the bricks and mortar stores need to compete on price but that is never going to happen as cost can never get as low as one building and a website with minimal untrained staff that only need to know how to put something in a box put some tape on it up and post it out.
When all bricks and mortar stores have closed down because they cant compete on price, you are all going to be the first to cry out that you can’t see the product before you buy it, all I can say to that is get used to it because it’s your own fault and that is what will happen in the not to distant future.
Also along with all the bricks and mortar stores closing down brings along with it a recession as people will no longer have jobs. So no one will have any money to buy any electrical good.
So all I can say to all the idiots that don’t understand how this industry works is, thanks for f**king up our wonderful country.
mwil19
Monday, November 29, 2010 at 1:24 PMAdam,
If your company can’t compete, then like any other in a capitalist environment it should go broke and let other business take over or adapt. Constraining the marketplace never works!
fartasaurousrex
Monday, November 29, 2010 at 1:42 PMThen why dont you guys start competing on service. How many times have I gone into a store and been confronted by a salesman who has no idea what they are talking about, 90% of the time. And what about when something breaks, you might as well have bought it online and sent it back to the manufacturer yourself!
Those two reasons in themselves stop me from shopping at a bricks and mortar store. When my non tech savvy friends or relatives want to buy electronics i advise them against going to a store where they are regularity conned into shoddy overpriced products from people with no clue.
So yes you are 100% correct, brick and mortar stores have absolutely nothing to offer. PS the aussie dollar is near parity, pass it on you scum bags!
Tegzilla
Monday, November 29, 2010 at 1:45 PMYeah, okay. Customers are all stupid, whatever.
The fact remains that Harvey Norman’s prices are the highest out there, and they sell more than all the other retailers. They’re huge, and they’re not going to go out of business because people buy stuff online.
glennc
Monday, November 29, 2010 at 3:07 PMHarvey Normon survives on ripping people off. this is why they are happy to lie to the customer about accessories like HDMI cables etc… where else can you find a Monster HDMI cable in a direct comparison with a yellow composite cable trying to show the benefits of Monster HDMI cables and their $300 price tag WTF? this is illegal (or should be if it isn’t). Harvey’s salesmen are the worst in the industry and belong in the car industry. they know to get the sale there and then before the customer can research online.
they are now dinosaurs. in this increasingly confusing industry, the last thing people need is to deal with idiots like Harvey Normon sales people who will sell you what they want, not what you want.
of course they cannot compete online when they rely on misleading people for profit, this is the one ability they lose when going online. they are just con men.
adz
Monday, November 29, 2010 at 3:22 PMWow… Well done Adam. sounds like a typical retail employees response…
“BRICKS AND MORTAR” MATE.
Let Gerry die, someone will take his place, that I can assure you
Spock
Monday, November 29, 2010 at 3:24 PMFrankly, you deserve to go out of business with that attitude.
Customers don’t exist to support you. YOU chose a career where you serve others. Calling them ‘stupid people’ shows how much you care about the job.
I’m sure that people working in a hundred other outdated, irrelevant positions probably protested when the time came for them to move on, but that’s progress. Why should the rest of the world be living in the Dark Ages because you can’t compete?
Steve
Monday, November 29, 2010 at 3:26 PMNo-one’s complaining about brick and mortar stores. There will always be a niche for people who want to hold and play with their stuff and there will always be boutiques for this sort of thing: Dell stalls, Apple stores, Sony Central.
But the advantages offered through these traditional retailers has been listed. They can very much afford to go cheaper than online competition, especially if customers are the ones who have to foot the postage bill. With economies of scale, it’s very possible that these stockists should offer goods online cheaper, which is how it is at most retailers around the world who operate both online order and retail.
HN/David Jones need to adapt or die. There’s nothing else to say about it. Blockbuster stuck by its 20th century VCR system, despite the cataclysmic shifts in distribution offered by the internet and suffered for it.
Adam
Monday, November 29, 2010 at 3:35 PMThe reason we are still in business is because we give the best service around, we have been in business for over 100 years. But there is no way that you can compete with a store that doesn’t have to pay any tax, they already have a 10% price advantage.
A business can’t sell things below cost and still stay in business. If I, Harveys, Good Guys, JB-HI etc are buying our goods at a higher cost than what an online store can sell it for, no matter if we sell online we still cant sell it for the price of a parallel imported product without tax.
Just take a look at shopping square who sell Australian goods & parallel imported goods next to each other, the Oz stock is way more expensive then the parallel imported stock.
by the way @Tegzilla I never said customers were stupid, I was talking about most of the people on this blog that believe they know what its like for a retailer when they have no idea at all.
If we could buy cheaper maybe we would have a chance but until that happens we can’t compete. But as I said before, the consumer will be the first ones to carry on when they can’t walk into a store & look at a product, as there will no longer be any stores to walk into.
I love a bargain as much as anyone else but when the current situation will wreck our economy something needs to be done about it.
ozoneocean
Monday, November 29, 2010 at 3:40 PMYour argument is based on a false premise- People who buy expensive electrical goods in Australia DO tend to pay GST on them because big expensive items from overseas cost WAY too much to ship and custum duties on good worth over $1000 are FAR, FAR more than GST.
Your argument and that of this Harvey buffoon is fatuous.
People in Oz buy big expensive electrical goods from Australian online retailers and you DO pay GST on them, unless the company is operating illegally, then the Tax office will deal with them. But they’re still cheaper because they do things right, you’re doing things wrong.
Angus
Monday, November 29, 2010 at 3:50 PMI agree 100% Adam. I’m a consumer, but I’m not greedy. I just want a fair deal not the cheapest deal. Because cheapest is not sustainable model.
Any idiot should be able to follow that logic. Seems a lot of people are still working their way up to idiot status.
Plenty of burned out husks from price wars in this country already. There is a big different between being competitive and simply undercutting the opposition until someone falls over.
And how many negative people on this thread are happy to go into a store, play with the gear and then go onto an online store and buy the cheap deal. Take take take take take.
I’ve had the same “just get competitive” statement dealed out at our business too. When the people we have to compete with work out of home, or outsource to third world countries, bit torrent all the design software and fonts that we have to pay huge amounts for.
Adam
Monday, November 29, 2010 at 3:51 PM@adz the reason it sounds like a “typical retail employees response” it because its a matter of fact, you can’t sell below what you buy it for.
@Spock I wasn’t talking about customers, I was talking about people like you, people that have no clue about this industry. We treat all our customers well, that is why they keep coming back & why we have been in business for over 100 years.
But now because of online parallel importers all these customers are asking for cheaper & cheaper pricing which just can’t be offered because even with every other cost taken out our buy price is still higher than the end consumer price of a parallel import. This is no fault of our own, we are buying for Sony, Panasonic, Samsung Australia and paying more than what can be brought online from a parallel import.
Adam
Monday, November 29, 2010 at 4:32 PMThank you @Angus
[QUOTE]“And how many negative people on this thread are happy to go into a store, play with the gear and then go onto an online store and buy the cheap deal. Take take take take take.”
I deal with people like this every day that want my expertise and to bleed every bit of info out of me, play with the product then ask me if I can match a price they have found on eBay or another online parallel importer. I tell them I can’t because it’s way below cost they then leave and get it from them.
People are way to willing to waist other peoples money to save themselves a buck, this is very unfair to retailers and something that people wont be able to do in the near future when there local has shut down because they were just using them to check out products before they brought them online.
Cameron
Monday, November 29, 2010 at 4:35 PM“This is no fault of our own, we are buying for Sony, Panasonic, Samsung Australia and paying more than what can be brought online from a parallel import.”
If customers can import a product themselves and still get it 2-6% cheaper then what HN can from the local distributor then HN is getting ripped off. You can’t honestly expect your valued customers to not shop elsewhere whilst your leader is busy giving news interviews instead of negotiating better prices with his suppliers.
I mean really, -2-6% margin, and still not as cheap as online? Who’s running that place?
fartasaurousrex
Monday, November 29, 2010 at 4:47 PMIf your business survival is crying out for government protectionism, you’re business is already dead. Any high-school economics student will tell you that economic forces are actually the answer. Your business model is no longer as lucrative as it once was, you have to downsize or close and opportunities will be opened up for more efficient businesses. Bad news for you but the customer is king and in the long run businesses and industries which are allowed to fail are good for the economy. The horse drawn buggy industry was wiped out by the unfair imports of the automobile.
Adam
Monday, November 29, 2010 at 5:31 PM@Cameron If you read my first post you would have seen this.
[QUOTE] “What people don’t understand is that Australia is a small country, the big company’s in Australia like Sony, Panasonic & Samsung don’t get as good a deal as say in the US. They also have big factories & lots of staff they have to pay, they have to print catalogs, put ads in the newspaper and on TV. This cost millions of dollars.”
They also have to pay import duty which a single consumer doesn’t, how f**king dumb are you people to not understand this.
Sony buy there video camera from the parent company, they then have to pay for a full container load of them to be shipped to Australia. They pay the full import duty cost, this is there landing cost into Australia. They then have to factor in there cost of running their business in Australia then make a profit on that. This is the price they sell it to the retailer for, they also have to factor in D.O.A & faulty products that have to be repaired in Australia by local service agents that most of the time will come out to your house or live just down the road from you. This all cost lots of money.
You are trying to compare one person that is bringing in one product that doesn’t have the import duty cost, repair cost of a local service agent & doesn’t pay for any Australian staff or any local advertising, all things that are costing Australians their jobs. So many people just think about their own back pockets at this very second not what it will do down the track to the Australian economy.
also I DO NOT WORK FOR HARVEY NORMAN. People that have no idea of how the electrical industry works should STFU, if it was just as easy as saying hey, Sony why don’t you give me a better price don’t you think we would already be doing that. When the company that is selling in Australia already have a landing cost disadvantage plus their cost and profit to factor in, a real retail store that is helping the Australian economy to prosper just can not survive.
In the end the consumer will be the one to lose out, when all stores are closed down and you want a product today, it’s just not going to happen.
@fartasaurousrex grow a brain, “The horse drawn buggy industry was wiped out by the unfair imports of the automobile”
You can’t even compare this, the automobile industry were still paying import duty’s, this was an advancement in technology with the same selling method, not a way for someone to bring something into the country without paying tax, total different.
Angus
Monday, November 29, 2010 at 7:04 PMMan, there’s a few really bad analogies being waved about here. If we really want to use the horse drawn cart being replaced by an automobile… What we are dealing with here is the shop that used to sell buggies, and now sells spanky automobiles is now dealing with a situation where consumers come into their store, test drive spanky automobiles and then go home and order the one they like from an overseas retailer who has no overhead in maintaining a physical presence in this country or contribute to the community in the form of jobs, services or taxes. Then people here are complaining that local business needs to simply close it’s doors if it cannot compete. Where do you think that will end up? I mean follow the logic. It makes about as much sense as pyramid marketing.
Dan
Monday, November 29, 2010 at 11:30 PMHow about we make it so that when ever I buy something online for $50 I should just GIVE another $50 to an Australian retailer. Would that stop me from f*cking up this country?
If a shop goes out of business maybe its workers could find jobs doing something more productive.
Luke
Tuesday, November 30, 2010 at 12:12 PMWow Adam your arguments in so many ways are flawed!! You talk about 2 points to -6 points margin on sales…. thats bullshit…. possibly the business is communicating this to you on the sales floor to discourage over discounting but the real margins are a completly different story….
I appreciate that Real estate/ staff / lights etc cost money but there are some huge advantages for a consumer to purchase instore that retailers just don’t get.period. I’m a tech savy 20 something male and when i want a new item, i want it NOW!! online cannot compete here.
The problem is that retailers have been taking the piss for too long and have been caught sleeping (for the last 10 years). If a business is not profitable and can’t compete…. well…. it’s not a business and should be allowed to fail!! end of story….
Adam, you may need to learn a different type of snake oil to sell…..
Adam
Tuesday, November 30, 2010 at 12:48 PM@Luke “I’m a tech savy 20 something male”
I’m sorry Luke, I’m sure a 20 something male knows way more about the way my business is run than I do.
Need I say anymore.
Ian Miller
Tuesday, December 7, 2010 at 11:12 AMI worked for Harvey Norman and I can tell you that you do not know what you are talking about.
For starters the only reason why profits aren’t so high now is that the retail industry is down and stock still remains from when the AUS dollar was lower which costs aus companies more to purchase the items. I will also add here that when the AUS dollar goes the other way retailers very rarely pass on the savings to customers so they can’t scream now when it’s effecting thier pockets.
Most of what comes from the US goes through a maze of profit making before it gets to our stores. The larger companies in the US use international distributers, who make a profit on what they supply to our distributers, who make a profit on what they supply to our retailers and then the retailers make a profit.
When we purchase from the US ourselves we purchase for what is in many cases below what our Australian retailers can buy the items for at costs, even if we did pay duties.
Why should we be expected to pay more for items here from our retailers so these rich paople can all make profit from our purchase when they are not needed. Expecting everyone to pay extra for items to have someone else get them over here is like saying we have to pay someone to do our gardening or wash our car when we can do it ourselves.
Jerry Harvey had the chance years ago to embrase the internet and he chose not to. I know that for a fact as I was involved in putting a proposal to him that would have involved sales people from each indidvidual store selling over the internet.
He chose to pretty much ingnor the internet saying that it will never do much and gave very little support to a friend of mine who established the Harvey Norman website, which failed.
Jerry Harvey is now getting what he deserves as he made the wrong choices and chose to ingnor the potential of internet sales.
Harry
Monday, November 29, 2010 at 11:27 AMI agree, why should a consumer be forced to buy from a store at an inflated price just so franchises can make a few more million in profit.
This is competiton at its best, If you want customers you need to be COMPETITIVE, so either drop your prices, or go online. its very simple to comprehend, well maybe not for Gerry fat fkn head.
Chris
Monday, November 29, 2010 at 11:27 AMPaying additional money on imported goods sounds more like a tariff than a tax.
Tweak
Monday, November 29, 2010 at 11:28 AMHardly Normal are the worst at times, i remember trying to get them to price match some logitech z5000 speakers which would have saved me around $399 and a 20min drive
Suffice to say, the kid and his manager tried to tell me that the model i was looking at, had special magnetic shielded wires, and therefor was a different model…. to which we all know is bunk
Suffice to say, it pretty much sums up how harvey norman operates, its like a used car lot, i just feel bad for the mums & dads that go there and get ripped off.
Bill Dennis
Monday, November 29, 2010 at 11:29 AMThe reason that Gerry isn’t so excited about getting online is simple. He’s not a retailer. It’s a fairly rudimentary exercise to look at the latest annual report and see that revenues from company owned stores are roughly one quarter of those from franchise owned stores.
This being the case, Gerry’s primary business activity is not selling televisions, it’s selling franchises. He can’t sell a franchise for a website (or if he can, he can only do it once), so he’s doing everything he can to make online seem like an unregulated (and therefore dangerous) business environment.
Every time Gerry Harvey opens his mouth, remember, he’s not a retailer, he’s a landlord. Once you remember that, everything he says makes sense.
mwil19
Monday, November 29, 2010 at 1:27 PMThat’s true but many other companies manage to do it. You can use the stores as distribution points and allocate revenue to them via the website. Lot’s of retailers follow that model to appease franchisers.
Tom Reynolds
Monday, November 29, 2010 at 2:24 PMAbsolutely spot on. He can’t have online retailing, it will kill his true business model.
dubtronica
Wednesday, December 1, 2010 at 12:54 AM@Bill Dennis
Harvey Norman doesn’t sell franchises. You, like a lot of people on this thread should really check your facts before you start running your mouth off.
shumanfu
Monday, November 29, 2010 at 11:33 AMSadly Gerry has a point.. australian retailers need a lot of help with the new global marketplace. Government needs to work on making making more worthwhile keeping $AUD in Australia.
Richard Djordjevic
Monday, November 29, 2010 at 12:02 PMWhile it’s cheaper for every day Australians to import goods, it is also cheaper for retailers to order them. Add to that the fact they buy at wholesale where most individuals are still going through a retailer and it becomes apparent the stores should still be able to get goods cheaper than consumers can (especially since they bulk order).
The issue in my mind is distributers and retailers aren’t flexible enough with pricing. Nothing has gotten cheaper at retail in the past few months where it has for online shoppers. Retailers don’t need assistance…they need to adapt to the market and be prepared to lower prices when appropriate.
We are supposed to live in a relatively free market. The last thing we need is for the government to throw a lifeline to retailers so they can continue to overcharge for goods because they don’t want to be competitive with other countries. It’s not like retailers aren’t competing with online stores/markets elsewhere in the world.
Chaps
Monday, November 29, 2010 at 3:58 PMI don’t necessarily agree with Gerry here but don’t forget that Stores will be ordering stuff well before it often goes on sale so the price they are charged may not have had the same exchange rate as what you see now.
Also the whole FIFO issue arises. First in, first out is where a retialer orders 2 items at $1000 and the next 2 are ordered a month later at $750. Say the margin is 10%, on this item, the retailer still has to sell the first 2 item at a higher price to cover his own buy price
A lot of invective seems to be aimed at the retailers here, don’t forget that there is another layer in here, the distributors. Whether it is an Australian off-shoot fo the parent comapny or a completely seperate entity, they are just as involved in affecting retail prices as well
Richard Djordjevic
Monday, November 29, 2010 at 4:33 PMI don’t expect the stock to change instantly, certainly not. Still, I think they are using the GST as a convinient excuse to push an agenda where they can keep the prices high, making profit and to discourage imports.
Also if stock is sitting in a warehouse too long for them to move it as prices changes then they should consider becoming more efficient in how they order stock so they can be more dynamic.
huu
Monday, November 29, 2010 at 12:21 PMwhat are you talking about. most of the product sold by Harvey Norman are made oversea. and if they want want to expose themselves to the “global market place” as you put it. online is the way to go. but this is not the issue here. if you want to support $AUD then buy Australian made product not over paid for product at australian retailers
Dean
Monday, November 29, 2010 at 12:57 PM“australian retailers need a lot of help with the new global marketplace. Government needs to work on making making more worthwhile keeping $AUD in Australia.”
Its called the NBN. If any Australian retailer doesn’t have an innovative online presence in the next 5 years then they will be driven out of business by those that do.
John M
Monday, November 29, 2010 at 9:20 PMSpot on
Tim
Monday, November 29, 2010 at 1:08 PMYeah, great plan. Get the pollies to ban something or tax it… its about all that most of them can manage.
Todd
Monday, November 29, 2010 at 11:40 AMYay, thats the Wagga Wagga Harvey Norman yay lol
Brendo
Monday, November 29, 2010 at 12:13 PMOh my God, it’s a fellow Wagga-user.
I am so excited right now!
matt
Monday, November 29, 2010 at 11:44 AMyou seem to be confusing the issue of “online shopping” and “importing stuff from overseas”
for instance, I know many online Bluray stores that charge WAY more than JB and big W bricks and mortar.
while having an online store can cut costs, its really a separate issue from the undercutting with international imports.
the issue is, as you say, retailers DO ship stuff in bulk, and because its such a big shipment, THEY get stuck with having to pay GST! and all the other official duties, where as us, who import little items one at a time, with ‘gift’ written on the box, get away with not paying this stuff. so IT IS UNFAIR TO RETAILERS.
but my issue, and the real issue with many here is that people AREN’T buying stuff internationally online over a 10% cost difference, its over a 300% cost difference! Harvey, and local distributors, needs to wake up and start competing! Umart and JB Hi-Fi have got the idea. and there IS too much government protectionism allowing local retailers to continue to rip us off (kotaku recently had an article on why games are so expensive here)
you also have to remember that renting out big retail stores, and paying staff costs alot of money! ebay’s latest ads where they encourage you to leech of the free customer service in places like Harvey Normans to find the product you want, but then buy it on Ebay, are immoral, and most practically, unsustainable! if everyone did that, the bricks and mortar would shut down, and then where would you go to try before you buy!
online stores have their advantages, but they have their disadvantages too. though they could overcome them in the future. (e.g. skype a sales representative on an online store for help.)
this isn’t about a retail dinosaur failing to keep up with technology. its about a retail dinosaur failing to keep up with the ever more demanding consumer. (I don’t mean that in a bad way, I mean to say consumers are finally becoming demanding, as opposed to being lazy, naive, sheepish, sentimental fools. bring it on with the banks too!)
Jason
Monday, November 29, 2010 at 11:58 AMThanks Matt, this article frustrated me also.
Aussie online business are at a disadvantage comapred to overseas online businesses. one pays GSt and the other does not. Getting harvey norman online would not solve this issue.
Mark Lampard
Monday, November 29, 2010 at 12:40 PMYou are absolutely right, this is about “importing stuff”. Consumers can order from an overseas reseller, “off the net”, and customs do not hit them with any fees or GST. Compare this to buying from a local retailer or website, and there is a perceived discount of 10% just by getting away with the GST component. Not to mention the possibility of duties/tariffs on some goods.
Some local distributors/manufacturers have a lot to answer for when it comes to large discrepancies in pricing between the US online websites and Australian retail prices. Specifically, local distributors/publishers in the media world (music, movies, games, publishing) have probably the highest discrepancies.
Once upon a time, I bought my wife a digital still camera and the local price, wholesale, was over 20% more expensive than what I could purchase and ship a camera in from the US. I am not defending this sort of behaviour in this post.
Smaller local distributors, like myself, can move with the times and exchange rates and stay reasonably competitive. However, we still have to ship in stock for the local market and to do this we have to hedge exchange rates and pay freight. This is what explains, mostly, the difference between the US market and our local one.
So, I also support Gerry Harvey and the boss of JB Hifi when they call for the application of GST to all imports, under $1000 or not. I would also call for a tightening to the rules of the gifts/personal effect policies.
StevoTheDevo
Monday, November 29, 2010 at 1:16 PMBut as Matt also says, generally the difference between buying online or in store is WAY more than 10%…
If we were only saving 10% (after shipping), I’m pretty sure that most shoppers would go to the bricks and mortar store and get the product instantly rather than waiting 2 weeks!
When you’re saving 50% or more (including shipping), it’s easy to justify the waiting time inconvenience!
Richard Djordjevic
Monday, November 29, 2010 at 1:23 PMSee my issue is the fact that Local distributors haven’t moved with the times quickly enough. I really do not think the 10% GST here is the issue at all. People in my experience, even for pricey goods, are usually happy to pay 10% extra if it means they will get local warranty, don’t have to pay shipping and get the goods faster.
The reason why people are buying overseas isn’t the 10% GST at all IMHO but the fact that local retailers price the goods well above what it cost overseas, and not by 10% but sometimes closer to 30% – 50%. As an individual I’m also buying from other retailers, be they online or not where HN and the like should have more direct access to the wholesaler (and thus cheaper prices).
While perhaps this GST thing isn’t “fair”, I would argue that it should still be verging on more expensive for me as an individual to import a single item than it cost a distributor to order a crate of them. At the very least the costs should be close to one another. If the local distributors and retailers would actually make an effort to remain competitive then the 10% GST would probably become far less of an issue. As it is I see it as an excuse to kick up a cry over declining sales because they refuse to also drop their prices as the dollar increases.
I mean really…when the $AU was weaker why weren’t the retailers complaining then? It’s only when they have to make a decision regarding lowering their own prices that they begin to actually care.
Sicarius123
Monday, November 29, 2010 at 1:56 PMGift on the box? Have you ever imported anything?
If the item is under $1,000, there is no need to do anything dodgy.
If it’s over 1k I sure as hell am not risking any shipping insurance on a little bit of duty and GST.
Stewart Walker
Monday, November 29, 2010 at 11:51 AMI think it’s extremely ironic that Gerry is complaining about this.
Does anyone else remember how he entered the market???
Oh thats right, he setup stores dedicated to selling to the public at a price much lower than what Myers/Grace Bros and David Jones did.
The only reason that his stores are still in business is that they sell to people in my parents generation, much like Myers and David Jones. Forget online sales, I bought a new tv recently at retrovision for $1800. Harvey Normans price match was $2200. Thats right about 20% higher.
Gerry, I wish you and your business a swift demise. You have stripped too many people of too much money for too long.
Caesar Wong
Monday, November 29, 2010 at 12:06 PMAustralian wages are higher, Australian property costs more, the market is smaller hence margins need to be higher to service those costs.
So does that mean the solution for all Australian retailers is to look at globalisation, and offshoring their cost centres? Hmm…
CommonSense
Monday, November 29, 2010 at 12:28 PMThe whole HN busines model is dated and perpetuates the “neverending sale” mentality which desensitises buyers to ‘real’ bargains.
When was the last time you saw a weekend when HN weren’t running their most awesome, spectacular, spleen-burstingly fabulous sale (since last weekend)?
When was the last time you could watch TV for more than an hour and not see one of those loud, bright ads spruiking aforementioned sale?
When was the last time you bought a weekend paper and didn’t get a square metre or two of shiny junk from HN?
Such boorish and simplistic strategies are historically the domain of rug retailers and dodgy mattress sellers – it’s long overdue for HN to grow up and become a mature and reputable retailer.
mP
Monday, November 29, 2010 at 12:48 PMTypical Gerry typical forked tongue, buying stories from ACA and presenting them as consumer interest or general investigation stories.
If your goods are over a certain amount your already supposed to pay import tax.
Cam
Monday, November 29, 2010 at 2:33 PMI wonder how long until gizmodo gets mentioned in ACA? References to ‘stfu’, ‘pot of gold’ and ‘douche-baggery’ is hardly good journalism, more a grab for attention which by gizmodo and nick’s own admission (“we decided not to cover the slanging match – it was perfect fodder for Today Tonight, but not so much Giz”) was above.
Bagging out both the ACA, and the channel that Gerry spends a lot of money indirectly with for sports sponsorship is just asking for a 6.30pm rebuke.
For the record, I dont agree with petitioning the government to charge GST on items bought overseas, and do support the (quite popular from the comments) sentiment of changing with the times so that business practises evolve with the times. I just wish that gizmodo was a little more selective with the wording of their articles.
Nads
Monday, November 29, 2010 at 1:14 PMI think Gerry has a valid argument here. Though it would be almost impossible for the government to implement.
The distinction you are all missing is that he is talking about oversea’s online stores. Kogan is aussie so it still charges GST.
But the fact is if Australians started purchasing everything online from oversea’s out economy would go belly up. Through loss in tax revenue and and the huge unemployment this would cause.
So you really should point out the distinction between Aussie online and O/S online stores.
This is yet again another poorly written article from Giz.
Jeff
Monday, November 29, 2010 at 1:31 PMHow can he compete online when if you buy overseas you are not charged the tax so automatically save 10%. How can a local store compete. It is like my local bike shop that pays more from the supplier than I can buy gear online overseas. He can’t sell the gear at a loss. Because of distribution rules he has to buy it from the local supplier.
Richard Djordjevic
Monday, November 29, 2010 at 2:36 PMThey’ve competed for years so what’s changed? The stronger dollar means they also get goods cheaper. If they dropped their prices to indicate this people wouldn’t be looking to go elsewhere. They can compete by dropping their prices. Don’t tell me they don’t have room to either, compare software prices between them and JB or cameras between them and say Umart.com.au and you will see that other Australian dealers are able to supply stock at lower prices, so why can’t they?
matt
Monday, November 29, 2010 at 3:48 PMAh, see, but he hit the nail on the head. many retailers are just customers them selves! to some greedy Australian distributors! they are stuck between a rock and a hard place! as he says, the Gov DOES have rules stopping these retailers bypassing local distributors and getting stuff direct from overseas. this effectively creates a government funded anti-competition, which is why the distributors have no inclination in lowering their prices. (not to mention warranties, that, just like if you’d bought from overseas, become much more complicated.)
for many retailers, they are just like you: buying stuff from Aussie distributors, in Aussie dollars, when they could get it a lot cheaper internationally. its only fair to remember that KOGAN doesn’t have this problem, in fact, that’s the whole trick: He can’t import existing international brand name stuff himself from OS, so he just made his own brand, so he could bypass all the middle men! (clever, all power to him, but no good if you want an existing, international brand.)
http://www.kogan.com.au/profile/
now, of course, not ALL distributors are evil (or stupid, ultimately its less sales for them too). and some retailers have more control over distribution than others, (e.g. HN) shifting the blame more to them. really, it could be the retailer ripping you off, or the distributor, or maybe even the manufacture. (and almost certainly the government too)
all I’m saying is, don’t be so quick to place all the blame with the man behind the counter. he may be just as frustrated as you.
Richard Djordjevic
Monday, November 29, 2010 at 4:46 PM@matt, I should clarify the above, I see the issue not just with retailers but also the distributors. Certainly both are to blame.
Still, if Harvey Norman is going to complain I think it’s only worth comparing their prices to other Australian stores who do sell the same products considerably cheaper. While obviously there is some distributer
Sicarius123
Monday, November 29, 2010 at 2:42 PMI don’t buy overseas to save 10%, hell the laptop I just bought cost about 10% in shipping.
I buy overseas to save 30-300%.
Dan
Monday, November 29, 2010 at 11:53 PMToo right.
John M
Monday, November 29, 2010 at 9:14 PMThe fact that you have to pay for postage when buying online MORE than makes up for a lack of GST charged. Postage is almost always more than 10% of the purchase price.
Data-Cain
Monday, November 29, 2010 at 1:34 PMHavey Norman, etc are way out of line with prices for the most part.
And although I’d rather buy from a person I find that their staff often don’t know what they are talking about so you have to research on net first anyway.
I went to purchase a HDTV so I was checking out Harvey Norman. I saw this awesome looking TV there which was on sale (managers special they said); it was about 800$ off the normal price and about 2800 off the manufacturers RRP.
I decided it was more than I wanted to pay and went home thinking about cheaper options.
I came back the following day and they had ‘slashed’ the price again by another $1000! So I got it on interest free. They also waived the 10% interest free charge that apparently ‘can’t be waived’.
4k for a almost 7k RRP TV wasn’t bad. :)
But that was a rare case where it was cheaper in HN than else where.
I saw people buying the same model TV around a year later for 1.5k more than I paid.
attila
Monday, November 29, 2010 at 1:52 PMThe article is confused right from the word go, as getting online wouldn’t change the argument – HN would have to go offshore to avoid the GST on items.
Jake
Monday, November 29, 2010 at 2:07 PMWell, if we really look at things in perspective, without throwing in our own bad/good experiences, the picture becomes a bit clearer.
From an economic standpoint, consumers will always prefer a lower price, which naturally online/overseas stores can provide, bearing in mind that the product they offer might not be entirely comparable with that of aussie retailers (e.g. face to face customer service, ability to test the product before buying, no warranty on certain grey imports, etc.)
If the margin at which aussie retailers markup compared to online retailers is small (c. <10%), one can still accept the difference as due to those factors that i mentioned above. But if the difference starts to become large, naturally, most consumers will flock to online stores, and slowly but surely, inactive aussie retailers will be forced out of biz. And the cycle carries on until the worst case scenario that there are no more brick and mortar shops hanging around for you to test the good before buying it;
And where it reaches such a time, there will once again be a window of opportunity for some retailers to enter the market to provide the consumers with a brick and mortar store to test the good, in hope to get some business from people who are unwilling to shop online.
Basically, what i am saying is that, the cycle carries on to such a point whereby the markup on goods in aussie will reach an equilibrium level whereby those who wants to shop online will carry on shopping online, and those who want to shop at a brick and mortar store will carry on doing so, for reasons such as customer service, or reputation (if any remains), or warranty. This equilibrium point will no doubt be a state whereby there are much fewer brick and mortar retailers, charging lower markups.
Moral of the story: if there continues to be such ubiquitous high markup, economics detail that the number of stores will fall in the future.
Yes it will affect jobs in the short run, but in the long run, the economy creates other jobs, and people change jobs and the economy many years down the road benefits as the consumers as a whole gets more bang for their buck. I acknowledge the hardship that those pushed out of biz will face, but what I am saying is that the general social surplus from these movements are to the net benefit of everyone. I dont mean to sound inhumane but such are the laws of economics.
Adam
Monday, November 29, 2010 at 2:21 PMBrick and mortar stores still dominate retail. I shop online a lot, and that doesn’t stop me from using brick and mortar stores. In fact, things that Harvey Norman sell in particular I would be buying from physical stores rather than online, due to large shipping costs for furniture and large electronics, warranty, and the ability to check it out there and then.
I was feeling a bit happier with Harvey Norman lately over their Kinect deals.. now, not so much.
Matt
Monday, November 29, 2010 at 2:22 PMIf companies like HN cant compete with online retailers with price then they need to offer something else that allows the consumer to justify the higher cost.
Every time i enter a store like harvey norman, i find myself intentionally avoiding eye contact with sales staff who want to sell me stuff that i dont want. I research my choices thoroughly online before i enter a bricks and mortar store, so dont lie, try to upsell or pressure me to buy.
If these companies cant sell things cheaper, and are forced to spend money on staff then perhaps they should redirect their strategy towards fewer, more expensive sales, with excellent customer service, advice and follow up, rather than pressuring mums and dads hand over hard-earned dollars for what they are told is a “good deal”. Whenever i’ve made a warranty claim through harvey norman i feel like i’m being the most inconvenient person in all of the world making people’s lives so difficult.
I’m sure some staff are excellent, but my experience with some awfully cocky, pushy and arrogant ones means i’d much prefer to read reviews, look at photos and purchase online at my own pace.
Danny
Monday, November 29, 2010 at 2:41 PMI recently had the unfortunate experience of buying a ‘top of the line’ Kogan LED TV.
It was on 5 mins before the power failed got sent back and the same system came back with the left hand side of the screen pink.
While I appreciate that you occasionally get a lemon (from what I hear a high percentage of Kogans are lemons – according to the courier that collected it both times).
The problem I had was 1) Could only correspond by email as they needed everything in writing. 2) Had to take a day off work for initial delivery, then a day off work to have it collected, then a day off work to have it redelivered THEN yep you guessed it a day off work to finally send it back and get a full refund. I’ll never get those days back and will likely not get paid over the xmas break due to forced holiday.
Went to JBHIFI bought a 3D 50″ Panasonic VT20 + 3D BluRay player and extra glasses with 4yrs fix onsite warranty or replace for $500 more than I originally paid for the Kogan. Did it on a sat with delivery the following sat so no days off work!
I have to say that it has been the best decision I have made in a while.
If I’d bought the Panasonic online though it might be a different story.
My advice, if you shop online buy big brands. Kogan and similar are SHIT they pick up the scraps the big brands consider not good enough to keep and pass them on to you with absolutely no quality control.
Wait a bit longer and save the extra cash, its so worth it!
lunchbox99
Monday, November 29, 2010 at 3:11 PMThe reason people are buying products online and getting service that equates to “stuffing the product in a box” is because electronics retailing has actually reached that point.
A lot of people don’t need help or product advice because the internet allows access to information frequently vastly superior to the knowledge of any one salesman. Sorry but that is just a fact. It also allows price and delivery comparisons to be made much faster than visiting a store.
Maybe consumer electronics is not the cashcow it used to be in the same way IT gear is not the cashcow it used to be. It’s time they just faced that fact. I’m sure retailers of wagon wheels pleaded for laws against cars when they first appeared too.
Gilbert
Monday, November 29, 2010 at 6:38 PMOverseas shops have around a 20% price advantage over local shops importing electrical goods, because of AU Government taxes and compliance costs – this is the main objection that Gerry hasn’t really pointed out.
GST 10%, import duty 2-5%, customs entry fees 1+% or more, and compliance costs ($thousands).
No one here mentions this yet, but pretty much *every* electronic device needs to be made to comply with a variety of AU standards before you can sell it here, and these compliance costs are not small.
Eg, if you import a brand of LAN patch cables, the A-Tick test will run you $7000. For cables that cost $1 – $20, you have to sell a *lot* of them to recoup that.
If you import a phone handset or DSL modem, the A-tick compliance test cost nears $10,000 per model. How many thousands of handsets/modems will need to be sold to recoup that?
Power packs for pretty much any mains-powered gadget need C-Tick and MEPS tests – these are unique to Australia, so when buying from China, any importer has to get these done, at his expense, or have the factory source a compliant adapter, which is always at a higher cost than a plain US-only one, due to it’s rarity. The default power adapters are only ever tested to US standards, which the AU government do not accept as being equivalent.
All these compliance costs are hidden to the customer, but they push up the price of things you buy here regardless – a one-off purchase from overseas does not have to bear this cost.
And, consider that the US market size creates a “waterbed effect” on electronics pricing too, which disadvantages the small guy in the bed (Australia).
If a China factory has a widget they need to sell at $100 to make a profit, and a US importer bargains with them to get a better price for container’s worth of them, they will mark it down to $95 for the US guy, because they know they can charge the rest of the small guys (Australia and so on) $110 per widget to make up for the lost profit from the US sale. This results in a lot of Australian electronics importers appearing to pay US retail street price for goods direct from the factory – the US market can demand 20x as much as we can.
US retailers don’t have to do warranty – they have the manufacturer to do that for them, so they mark up stuff a lot less than AU small retailers, who have to factor this cost in.
Of Course none of these apply to digitallu-delivered goods – why Apple has to charge AUD$279 for the same Beatle tracks that cost USD$149 is purely rapacious markup by the local MAFIAA organs.
Michael
Tuesday, November 30, 2010 at 9:55 AMUnfortunately GH’s arrogant demeanour tends to shoot a few own goals because in essence he’s right. Rather than suggesting consumers get hit with some unworkable tax perhaps he should have suggested laws to lower the cost of goods to retailers.
Retailers offer a service but they have to be able to offer the service at a price people are willing to pay for. Just making buying overseas artificially more expensive is protectionism.
It’s getting ridiculous when items in Australia are being sold at sometimes double (in real terms) US prices when most of that mark up is being added by local distributors and brands with exclusive distribution agreements.
The government needs to disrupt this cartel like behaviour and devise laws to encourage grey importers and outlaw exclusive distribution.
Mikey
Wednesday, December 1, 2010 at 11:14 AMThis is about the only reasonable response I’ve read in this flood of hysterics.
Is this a moral issue? Hardly. Times are changing, and if our government wants our local retailers to remain competitive in the new (read: global) market, they’re going to have to support them. Protectionist tarrifs and other laws will only see more market share lost to grey imports, faster.
BCK
Monday, November 29, 2010 at 9:21 PMol’ gerry is quite scared of online trade and wants nothing to do with it.
So much so, if ANY franchisee is caught selling on ebay, they lose there store that day.
Fact.