Western Digital, What Are You Thinking?

You know what? I am so completely flabbergasted by WD’s decision to create these “mascots” for their hard drive range, I can barely string two words together into a coherent thought. So I’m going to let the press release explain the concept for you:

Australia – May 25, 2010 – More than a year ago, WD® devised the WD Caviar® Blue™, WD Caviar® Green™ and WD Caviar® Black™ hard drive series, designed to help consumers make better informed choices in selecting their digital storage solutions. Now, in Australia and making their first appearance at CEBIT Australia 2010, these hard drives have faces and personalities in the forms of Brent, Gus and Blake.

Brent represents the WD Caviar Blue hard drive, which is built for everyday computing. Gus represents the WD Caviar Green hard drive, engineered to be cool, quiet and eco-friendly for reducing carbon footprint and saving our planet earth. Blake represents the WD Caviar Black hard drive, which is built to be fast and powerful for gaming enthusiasts and overclocker fans who want speed at their fingertips.

Brent, Gus and Blake are fast gaining popularity and teasing chuckles out of netizens as their animated episodes pick up tens of thousands of views. Following the launch of the trailer episode at last Christmas, the story of Brent continues with his misadventure with his extremely spontaneous girl. In episode three, Gus consults his disk doctor about his non-nature loving girl who is driving him up the wall. And in episode four, Blake is in therapy with his disk doctor and complaining of his girlfriend who is unable to appreciate the victory that he had achieved through his passion in racing. They all have something in common. Visit WD’s The Power of Choice website here to see Brent, Gus and Blake in action.

What the hell? an anybody explain to me what little animated men have to do with hard drives? Or why people who buy hard drives might care?

[WD]