A Lesson In Corporate Logo Creation

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9:42AM January 25, 2010 | Nick Broughall


There’s something about ATI Engineering’s logo, as spotted by reader bammac on a recent trip to Napier in New Zealand, that looks vaguely familiar. I can’t quite put my finger on it… Wait a minute! I’ve got it! It’s the apple up dotting the ‘I’! Man, I bet Cupertino are gonna let their lawyers run wild with this one…

And if Apple don’t, then that little company ATI might. The similarities are pretty strong:

[Thanks bammac!]

Comments

  • Flame

    January 25, 2010 at 9:55 AM

    Also, what does engineering have to do with apples and grapes?

    • Jester

      January 25, 2010 at 10:13 AM

      Their products appear to be directed towards the horticulture industry, so the fruit makes sense, but the rest is virtually a carbon copy!

    • Darius

      January 25, 2010 at 10:27 AM

      Comparing the two would be like comparing the two

  • Brent McMillan

    January 25, 2010 at 10:33 AM

    Even more similarities when you compare it to the original ati logo:

    http://www.pycomall.com/images/P/p-18878.jpg

    • Andrew Mills

      January 25, 2010 at 12:13 PM

      I would agree, while it bares some resemblance to the current logo, the previous one appears to be what they’ve nicked.

      But really, who cares. I doubt they’re trying to use ATI’s brand recognition in the computer realm for their particular industry of operation.

      http://ati-eng.co.nz/

      “We specialise in tank manufacture for food processors and winemakers, as well as precision fabrication techniques including CNC machining, orbital welding capabilities, and conveying systems for processing lines.”

      • robrob

        January 27, 2010 at 2:20 PM

        “dedicated to design, innovation and quality”, their dedication is somewhat lacking :P

  • glennc

    January 25, 2010 at 12:59 PM

    what does this say about the company if they can’t even come up with an original logo. they are an engineering company, there must be at least one brain there capable of coming up with something original if they are too cheap to get one done properly.

    i hate unoriginal logos.

  • nozlaf

    January 25, 2010 at 2:15 PM

    maybe ATI stole it off these sheep farmers?

  • Brendan

    January 25, 2010 at 2:26 PM

    Almost as funny as companies who use MS Publisher Clip Art as their logo (the pyramid that’s shaded on the left side and solid black on the right side.

  • Andreas

    January 26, 2010 at 12:33 AM

    There are some better examples of copied logos out there.

    Check this out.

    Austin Computers: http://www.austin.net.au/
    Chartered Accountants: http://www.charteredaccountants.com.au/

    Same font, same style, just the order of the letters and size of text that is different

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