MEDIA RELEASE
VIERA Plasma 2008:
Outstanding picture quality and connectivity
Sydney, 28 May 2008 - Panasonic's 2008 VIERA Plasma line-up of nine new
models includes the PZ850 and PZ800 Series of Full High Definition (FHD) TVs, and
the PX80 and PX8 Series of High Definition (HD) TVs.
All models feature the company's latest Plasma panel and 'black box' processor and
driver technologies developed in Japan and designed to ensure a magnificent picture.
Paul Reid, Director, Consumer Electronics Group, Panasonic Australia, said: "Year
after year, Panasonic has delivered innovative picture-improving technologies to flat
panels and 2008's increased line-up continues that trend. With the digital switchover
on the horizon and an increased awareness of high definition, consumers now
demand blacker blacks, faster response time and the billions of colours that VIERA
Plasma TVs deliver.
"The Plasma TV market is booming, with 33 per cent growth overall in our last
financial year, and Panasonic achieved almost double this with 65 per cent growth in
Plasma demand over the same period."i
Panasonic's continuing commitment to Plasma technology is evidenced in the
construction of the company's fifth Plasma panel factory in Amagasaki, Japan.
Expected to be completed in 2009, the new factory will have a production capacity of
1 million panels a month, giving Panasonic the world's largest Plasma manufacturing
capacity.
Paul Reid added: "A VIERA Plasma television boasts vivid colours, rich blacks and
exceptional clarity during high-speed action. So if you can't make it to Beijing, you
can see all the action and excitement of the Games on a VIERA HDTV."
VIERA represents industry-leading picture quality, and the new range is no exception.
Panasonic's Full HD VIERA Plasma TVs offer outstanding images, delivering 5,120
equivalent steps of gradation, 134 billion viewable colours, a maximum 1,000,000:1ii
dynamic contrast ratio and precise moving picture reproduction.

Across the range, all models feature integrated High Definition Digital Tuners, and
the TVs incorporate 100Hz double scan technology to reproduce flicker-free, smooth
motion. A new anti-reflective filter on the front of the TVs provides the viewer with
clear, crisp images.
Powerful connectivity is available throughout the VIERA range, with VIERA Link,
HDMI input, SD Card slotiii, and PC input. For outstanding sound, the PZ850 Series
features four speakers and SRS TruSurround XT, and all models offer two full-range
speakers and 20W audio output.
The new Plasma range includes Panasonic's new protective sheet of toughened
glass which can withstand up to 4 joules of impact, ideal for the active loungeroom
and also easy to clean. The PZ850 Series 50-inch FHD and PZ800 Series models
also offer a convenient swivel stand.
Panasonic's manufacturing process ensures that all VIERA Plasma TVs are lead and
mercury free. This reduces the impact on the environment when recycling or
disposing of the products in the future.
The range also has a long lifespan of 100,000 hours or more than 30 years if used
eight hours a day, seven days a week. This is achieved by an enhanced phosphor
processing method and other unique Panasonic technologies. Panasonic also
continues to focus on ensuring more efficient use of energy with each generation of
its Plasma range, with enhancements across panel, driver and power supply.
The new Plasma range, all with the industry's HD Tick certification, includes:
Model RRP Available
TH-65PZ850A 65-inch Premium Full HD 1080p TBC November
TH-58PZ850A 58-inch Premium Full HD 1080p TBC October
TH-50PZ850A 50-inch Premium Full HD 1080p TBC August
TH-50PZ800A 50-inch Full HD 1080p TBC August
TH-46PZ800A 46-inch Full HD 1080p $3299 July
TH-42PZ800A 42-inch Full HD 1080p $2899 June
TH-50PX80A 50-inch HD $2399 June
TH-42PX80A 42-inch HD $1899 Now
TH-42PX8A 42-inch HD $1699 Now

Panasonic VIERA Picture Quality
The new PZ850 and PZ800 Full HD models offer industry-leading picture quality, with
key features including:
• Full HD 1920 x 1080p panel
• 1080p digital processing chipset
• 1080p digital re-mastering processor
• 5,120 equivalent steps of gradation
• 134 billion viewable colours
• 1,000,000:1 dynamic contrast ratio (30,000:1 native)
• 100Hz Double Scan technology
• Intelligent Frame Creation
• 24p Real Cinema
• 3D Colour Management
• Sub-Pixel Controller
• x.v colour
• Deep Colour (PZ850 Series)
• Digital Cinema Colour (PZ850 Series)
Panasonic's new Full HD models incorporate the company's 1080p digital processing
chipset, which processes high-resolution video signals in their native 1920 x 1080
progressive format without down-conversion. The 1080p digital re-mastering
processor converts ordinary SD broadcasts and DVD video signals into highresolution
1080p signals to render crisp images and optimise them for large-screen
viewing.
A high-performance driver optimises panel performance. The resulting images show
every motion clearly and express each step of gradation in delicate detail. In turn,
the Full HD panel ensures highly detailed images and a virtually instantaneous
0.001-msec response time for motion image reproduction that surpasses any other
flat panel technology.
The TVs offer outstanding picture quality, with 134 billion viewable colours and a
maximum 1,000,000:1 dynamic contrast ratio. 5,120 equivalent steps of gradation
ensures smooth images and accurately depicts even the finest shades of colour in a
sunset.

100Hz double scan technology reproduces flicker-free, smooth motion. In addition,
Intelligent frame creation ensures high motion picture resolution and smooth and
natural frame-to-frame transition even in fast-moving scenes. This is achieved by
creating and inserting new frames by calculating speed and direction of motion.
These models are designed for superior colour from all sources, and in particular,
Blu-Ray Disc™ movies, through compatibility with the x.viv Colour standard. This
standard enables HDTVs to display colours more precisely, expressing spatial depth
and texture with a high level of accuracy.
The PZ850 Series also supports the Deep Colour (HDMI V1.3 standard), which
eliminates on-screen colour banding, for vividness and accuracy. In addition, 'Digital
Cinema Colour' picture tuning by Panasonic Hollywood Laboratories ensures
outstanding movie viewing. 24p input optimises playback from Blu-ray discs, so you
see movies the way the director intended.
The PX80 and PX8 Series of High Definitionv Plasma TVs offer affordable, highquality
viewing in the loungeroom, with 68 billion viewable colours and a maximum
1,000,000:1vi dynamic contrast ratio.
They share core VIERA picture technologies with the Full HD range. Advanced 3D
Colour Management enriches colour depth to make images more expressive and
appealing to the human eye. The Sub-Pixel Controller minimises jagged or blurred
diagonal lines for smoother edges and contours. This advanced system processes
red, green and blue colours separately for crisper, more natural looking images.
100Hz double scan technology is also incorporated.
Connectivity
The new VIERA Plasma TVs offer enhanced connectivity. Features include:
• VIERA Link
• Secure Digital (SD) Card slot
- PZ850 Series - JPEG-Photo/AVCHD/ H.264/MPEG2
- PZ800/PX80 Series - JPEG-Photo
• HDMI
- PZ850 Series - 4x HDMI input (1 front input)
- PZ800/PX80 Series - 3x HDMI input (1 front input)
- PX8 Series - 2x HDMI input
• PC Input

Convenience features
• 7-day Electronic Program Guide (EPG)
VIERA TVs support the 7-day Electronic Program Guidevii. Simply press the GUIDE
button on your VIERA remote to see the guide displayed on your TV screen. An
improvement to 7-day EPG support is a default view setting to 'landscape' format.
This allows the information to be viewed more like a TV guide, so you can see at a
glance the different programs running at a particular time.
2008 VIERA Link
VIERA Link is available across Panasonic's entire range of 2008 flat panel TVs.
Using VIERA Link, you can control your home Audio Visual system with the VIERA
remote.
VIERA Link allows interlinked operation of Panasonic AV devices using only the
VIERA remote control, simply by connecting the devices to each other using an
HDMI cable. It has been enhanced with new features for 2008.
With a Blu-ray Recorder and DVD Recorder
You can immediately start recording a program you are watching on TV with a latestgeneration
Panasonic Blu-ray Recorder or DVD Recorder by using the VIERA
remote. Auto Preset Download automatically downloads TV setting information such
as channel configuration and TV aspect ratio. Direct TV Record lets you quickly and
easily record a program you are currently watching. Pause Live TV lets you pause a
program you are currently watching and then watch the remainder later.
With a Blu-ray Disc Player
The graphical user interface (GUI) makes it easy to operate a latest generation
Panasonic Blu-ray Disc player or a home cinema system incorporating a Panasonic
Blu-ray Disc player.
With a Home Cinema Sound System
The entire Home Cinema Sound System can be turned on with a single press of the
remote control button for immediate viewing enjoyment.
With a Full HD Camcorder
The VIERA remote control displays a control panel on the TV screen for playback,
rewind and other camcorder operations.

The SD Card slot makes it easy and fun to view high-definition images captured on
your digital still camera, on your Plasma TV. The PZ850 Series further expands the
capabilities of the SD Card feature by incorporating the AVCHD codec to display high
definition video recorded on a Full HD camcorder such as the HDC-HS9. MPEG2
compatiblity allows you to also view content captured on camcorders such as
Panasonic's SDR-SW20 and SDR-S7.
The new TVs have HDMI inputs for superior sound and vision via single-cable
connection of other AV products. The PZ850 Series offers four HDMI input terminals
for convenient device connection. For example, you can connect a Blu-ray Disc
player, a PC, a video game console and an HD Camcorder to the terminals. All HDMI
inputs are VIERA Link- compatible with other Panasonic products.
PC input provides exceptional viewing quality in presentations or training.
Sound
Panasonic's PZ800, PX80 and PX8 VIERA Plasma range offers two full-range
speakers, 20W Audio Output (10W x2), Surround Mode for Audio and Music/Speech
Sound Mode. The PZ850 Series features four speakers and SRS TruSurroundXT for
improved sound quality.
Panasonic's new range of VIERA Plasma TVs will be available from consumer
electronics retailers. For more information contact Panasonic on 132 600 or visit
www.panasonic.com.au.

MEDIA RELEASE
Panasonic releases industry-leading VIERA LCD range
Sydney, 28 May 2008 - Panasonic has released its biggest LCD TV line-up yet, with
five new models including the LZD850 and LZD800 Series of Full High Definition
(FHD) 1080p TVs and the LXD80 Series of High Definition TVs.
Paul Reid, Director, Consumer Electronics Group, Panasonic Australia, said: "These
are Panasonic's first Full HD LCD TVs, with a new 37-inch screen size and a 32-inch
model both available in FHD."
"Continuing our reputation of excellent picture quality, our Full HD LCD TVs offer
100Hz Motion Picture Pro 2 technology for sharp, clear reproduction of fast-moving
scenes. They also have a wide 178° viewing angle with the IPS (In-Plane Switching)
Alpha LCD panel."
Paul Reid added: "We have always believed that the choice of TV technologies is
application based - how and when you will be watching the TV. In a bright
environment and in smaller screen sizes, LCD is the ideal solution. We believe the
IPS Alpha panel offers leading LCD picture quality."
"Globally, our investment in the IPS Alpha LCD Panel Business Alliance is growing,
with construction on a new IPS Alpha LCD panel plant to begin in August 2008, with
the plant operational in January 2010."
The range is designed in stylish black, co-ordinating with Panasonic's entire 2008
Home Entertainment line-up. The LZD850 and LZD800 Series offer a convenient
swivel stand.
The new LCD range, all with the industry's HD Tick certification, is:
Model RRP Available
TX-37LZD850A 37-inch Premium Full HD 1080p $2899 June
TX-37LZD800A 37-inch Full HD 1080p $2399 June
TX-32LZD800A 32-inch Full HD 1080p $1999 June
TX-37LXD80A 37-inch HDi $TBC July
TX-32LXD80A 32-inch HD $TBC July

VIERA Picture Quality
The LZD850, LZD800 and LXD80 Series VIERA LCD models offer a wide 178°
viewing angle with the IPS (In-Plane Switching) Alpha LCD panel. In addition, the
backlight's wide transmission aperture enhances the contrast between light and dark
and improves motion image response.
Panasonic's LZD850 and LZD800 Series Full HD LCD TVs combine a high dynamic
contrast ratio of 10,000:1 with Panasonic's Intelligent Scene Controller (ISC) to
reproduce deep, rich blacks. Black levels are improved and deepened by expanding
the backlight tuning area. The ISC adjusts the LCD backlight to produce optimal
picture quality.
These Full HD models also incorporate 100Hz Motion Picture Pro 2, which ensures
that fast-moving scenes in sports and action movies are displayed sharply and
clearly, and has been enhanced with the new range to offer Motion Focus
Technology.
Motion Picture Pro 2 creates 100 frames/1sec from 50 frames/1 sec. This increases
the frame count to allow natural frame-to-frame transitions, which results in smooth
motion images with high resolution. The VIERA LCD also enhances resolution by
detecting areas with motion and optimising the backlight for those areas. In addition,
Motion Focus Technology makes items like scrolling text appear sharper and clearer.
At the top of the range, the TX-37LZD850A offers amazing visual impact with
Panasonic's first Clear Panel LCD, which ensures sharper, crisper-looking images.
This model is designed for impressive colour from sources such as movies through
compatibility with the x.v Colourii standard. 24p input optimises playback from Bluray
Discs.
Connectivity
The new VIERA LCD TVs offer outstanding connectivity in the living room. Features
include:
• VIERA Link
• Secure Digital (SD) Memory Card slot for JPEG-Photo networking
• HDMI
- LZD850 Series - 4x HDMI input (1 side input)
- LZD800 Series - 3x HDMI input (I side input)
- LXD80 Series - 2x HDMI input

• PC Input
Convenience features
• 7-day Electronic Program Guide (EPG)
VIERA TVs support the 7-day Electronic Program Guideiii. Simply press the GUIDE
button on your VIERA remote to see the guide displayed on your TV screen. An
improvement to 7-day EPG support is a default view setting to 'landscape' format.
This allows the information to be viewed more like a TV guide, so you can see at a
glance the different programs running at a particular time.
2008 VIERA Link
VIERA Link is available across Panasonic's entire range of 2008 flat panel TVs.
Using VIERA Link, you can control your home Audio Visual system with the VIERA
remote.
VIERA Link allows interlinked operation of Panasonic AV devices using only the
VIERA remote control, simply by connecting the devices to each other using an
HDMI cable. It has been enhanced with new features for 2008.
With a Blu-ray Recorder and DVD Recorder
You can immediately start recording a program you are watching on TV with a latestgeneration
Panasonic Blu-ray Recorder or DVD Recorder by using the VIERA
remote. Auto Preset Download automatically downloads TV setting information such
as channel configuration and TV aspect ratio. Direct TV Record lets you quickly and
easily record a program you are currently watching. Pause Live TV lets you pause a
program you are currently watching and then watch the remainder later.
With a Blu-ray Disc Player
The graphical user interface (GUI) makes it easy to operate a latest generation
Panasonic Blu-ray Disc player or a home cinema system incorporating a Panasonic
Blu-ray Disc player.
With a Home Cinema Sound System
The entire Home Cinema Sound System can be turned on with a single press of the
remote control button for immediate viewing enjoyment.

With a Full HD Camcorder
The VIERA remote control displays a control panel on the TV screen for playback,
rewind and other camcorder operations.
The SD Card slot makes it easy and fun to view high-definition images captured on
your digital still camera, on your LCD TV. The new TVs have HDMI inputs for
superior sound and vision via single-cable connection of other AV products. The
LZD850 Series offers four HDMI input terminals for convenient device connection.
For example, you can connect a Blu-ray Disc player, a PC, a video game console
and an HD Camcorder to the terminals. All HDMI inputs are VIERA Link-compatible
with other Panasonic products.
PC input provides exceptional viewing quality in presentations or training.
Sound
Panasonic's LZD800 and LXD80 VIERA LCD range offers two full-range speakers,
20W Audio Output (10W x 2), Surround Mode for Audio and Music/Speech Sound
Mode. The LZD850 Series features four speakers and SRS TruSurroundXT for
improved sound quality.
Panasonic's new range of VIERA LCD TVs will be available from consumer
electronics retailers. For more information contact Panasonic on 132 600 or visit
www.panasonic.com.au.

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