Tagged With yosemite

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During the 2000s, Apple ran a hugely successful advertising campaign for its line of Macintosh desktop computers. The ads poked fun at some of the perceived bugbears of the Windows-based PCs of the era compared to the Mac.

One recurring theme of these ads was the greater vulnerability of Microsoft’s PCs to viruses.

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My 15-inch MacBook Pro is the most expensive thing I own. I've used it every day, often for well over eight hours, since January 2011, except the two weeks I went to Ecuador last summer when I left it at home (and felt moderate to severe separation anxiety). I love this thing as much as a human can love a laptop. And it does not love OS X Yosemite.

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Video: I'll be honest, free climbing scares the living hell out of me. The idea that you could plummet from a giant rockface to your spine-smashing death is something I struggle with. So watching climber and avid outdoorsman, Alex Honnold, scale a granite rock face in Yosemite National Park is a compelling experience. Inexplicably, it turns out that the whole thing is a subtle and beautiful ad for web platform company, Squarespace.

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In the midst of updating its operating system to Yosemite, Apple seems to also have some hardware refreshes in mind. According to Mark Gurman at 9to5Mac, sources say that Apple is planning a smaller Macbook (12-inch diagonally) with a high resolution display as well as a pixel-drunk 4K iMac or standalone monitor.